Jack Whelan's Strategic Communications Site

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Courseblog

Monday, July 27, 2015

 

David Rose in a TED talk on pitching to venture capitalists like him. The whole thing is worth watching, but you can start at the five- minute mark if you want to save some time (h/t Billy Rex):

Before Twitter

 

Friday, July 24, 2015

Quote of the Day Matt Taibbi on Sarah Palin's Use of Identity Strategy at GOP National Convention:

Before I have any chance of noticing it she’s moved beyond the speaking part of the program and is suddenly, effortlessly, deep into the signaling process, a place most politicians only reach with great effort, and clumsily, if at all. But Palin is the opposite of clumsy: she’s in the dog-whistle portion of the speech and doing triple lutzes and back-flips. She starts talking about her experience as mayor of Wasilla, Alaska:

I guess a small-town mayor is sort of like a “community organizer,” except that you have actual responsibilities. I might add that in small towns, we don’t quite know what to make of a candidate who lavishes praise on working people when they are listening and then talks about how bitterly they cling to their religion and guns when those people aren’t listening. We tend to prefer candidates who don’t talk about us one way in Scranton and another way in San Francisco.

The TV talking heads here will surely focus on the insult to Barack Obama and will miss the far more important part of this speech, the fact that Palin has moved from talking about small-town folks as They a few seconds ago to We now— We don’t know what to make of this, We prefer this. It doesn’t take a whole lot of thought to figure out who this We is. Certainly, to those listening, if you’re part of this We, you know. If you’re not part of it, as I’m not, you know even more. (From Griftopia, pp. 6-7)

 

Wednesday, July 22, 2015 

Lynchmob Scene from Young Mr. Lincoln:

 

 

Scene from To Kill a Mockingbird:

 

Weird Al on Grammar

 

Clips used in Class 9:

Jason Street sells Joe a truck

Bush as genius of the "identity strategy":

 

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Here's the link to the Alec Baldwin AIDA speech form Glengarry Glenross

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Remote Area Medical is not the Dr. O'Mara model for delivering healthcare to people who can't afford it, but it gives you an idea why something like it is needed, and not just in southern Georgia. From Sixty Minutes.

Here's another link with information about Remote Area Medical.

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Quote of the Day: Joel Garfinkle

Two studies conducted by Cameron Anderson and Gavin J. Kilduff in 2009 found that people who speak up and act dominant will be perceived as competent even if they aren’t. They merely appear so because they believe so completely in their own competence. So what does this teach us? Speak up. Speak first. Speak often. Stop overthinking and delaying what you want to say. Stop being fearful; instead, trust in yourself. Have confidence in your knowledge. Focus more on what you know and less on what others think. Identify two different situations in which you decide to speak up and speak often. You might have to leave your comfort zone, but do it. You’ll be heard and seen as competent, and you’ll notice others’ perceptions of you starting to shift favorably as you contribute more often.

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EQ Tip of the Day:Take control of your Self Talk. Research suggest the average person has about 50,000 thoughts every day. Every time one of those thoughts takes place, chemicals are produced in your brain that trigger reactions felt throught your body.

There is a strong relationship between what you think and how you feel, both physically and emotionally. Because you are always thinking (much like breathing), you tend to forget that you are doing it. So if you have some self-talk bad habits, it might help to change them. For instance, instead of "I always" or "I never", say "Tthis time" (I screw up); instead of "I'm an idiot, say "I made a mistake".

Terms you should know:

Rhetorical Frame: It's the dominant ideas, values or emotional framework within which a persuasive message is presented. A logos frame appeals to facts, analytical prowess, competency, practicality, getting things done. An ethos frame appeals to the speaker's power, credibilitiy, likability, charisma, attractiveness, humor, good guyness, which can often trump a logos frame. Pathos frames work with the desires and fears of the audience. Ryan uses a pathos frame for Bob in the Up in the Air clip when he reframes Bob's pity party as an opportunity to do what he's always wanted to do, and as a more effective way to win the respect of his children.

Identity Strategy: Deployed when goal is to win over your audience by using ethos-centric rhetorical techniques designed to show the audience that you are one of them, that you can be trusted, that your values align wih their values. It uses tribal language, code grooming (shibboleths, dog whistle language, etc.)

Denotation & Connotation. Denotaton is the dictionary definition of a word; connotation are the ideas and feelings that are associated with a word. 'Fortuitous' denotes by chance or accident, but it connotes good fortune. Don't use a word to convey its denotative meaning if it's likely to be understood by its connotative meaning.

Code Grooming: Using language that has special resonance or meaning with your audience that it would not have for people outside who don't "get it". It's a tactic for deploying the identity strategy.

AIDA: Attention, Interst, Desire, and Action. Think of each as successive stages moving your audience from resistance to compliance. These steps are the basic logic of most persuasive written messaging, and are implied in much face-to-face persuasive messaging as well.

Motivating Problem: What you seek to establish in the Interest phase of AIDA. It's about focusing audience awareness of a problem they may only be dimly aware of or feel is not worth paying attention to. The goal is to fan a low-heat problem into a high-heat problem so as to make audience so uncomfortable that they are desperate for a solution.

Primary Benefit: Part of the Desire phase of AIDA. It's whatever it takes to prove to your audience that your solution solves the motivating problem.

Secondary Benefit: A sweetener that adds inessential value. When deciding between two vacuum cleaners for the same price that do an equally good job of solving the motivating problem, you might decide on the basis of secondary benefits, perhaps one has an attachment that adds value the other does not.

Ambivert: Introverts who can work effectively in groups and extroverts who can work alone.

Irony: Saying something but meaning the opposite. Sarcasm, understatement (said of an amputated limb: it's just a scratch), hyperbole (said of a scratch: OMG--it's a festering pustule of gangrenous infection!)

Reductio ad Absurdum: To make opponent's position or argument look ridiculous by comparing it to something similar that is obviously ridiculous. If it's ridiculous to put a skull & crossbones on cheddar cheese, then it's equally ridiculous to put it on a pack of cigarettes.

Hypophora: Ask a rhetoriical question, then answer it. "Is this any way to run an airline? You bet it is.

Chiasmus: AB BA pattern that often creates a clever antithesis. "You can take boy out of the country, but you can't take the country out of the boy.

Anadiplosis: AB BC CD, etc. We saw a ridiculous example in the Animal House clip, but it can be used to make a more serious point, too:

Watch your thoughts, they become words.
Watch your words, they become actions.
Watch your actions, they become habits.
Watch your habits, they become your character.
Watch your character, it becomes your destiny.

They call for you: The general who became a slave; the slave who became a gladiator; the gladiator who defied an Emperor. Striking story." —Commodus, Gladiator (2000 film)

Here's another example:

 

 

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Sufjan Stevens schools Miley Cyrus on Lie/Lay and other matters grammatical:

Dear Miley. I can’t stop listening to #GetItRight (great song, great message, great body), but maybe you need a quick grammar lesson. One particular line causes concern: “I been laying in this bed all night long.” Miley, technically speaking, you’ve been LYING, not LAYING, an irregular verb form that should only be used when there’s an object, i.e. “I been laying my tired booty on this bed all night long.” Whatever. I’m not the best lyricist, but you know what I mean. #Get It Right The Next Time. But don’t worry, even Faulkner messed it up. We all make mistakes, and surely this isn’t your worst misdemeanor. But also, Miley, did you know the tense here is also totally wrong. Surely you’ve heard of Present Perfect Continuous Tense (I HAVE BEEN LYING in this bed all night long [hopefully getting some beauty sleep?]). It’s a weird, equivocal, almost purgatorial tense, not quite present, not quite past, not quite here, not quite there. Somewhere in between. I feel that way all the time. It kind of sucks. But I have a feeling your “present perfect continuous” involves a lot more excitement than mine. Anyway, doesn’t that also sum up your career right now? Present. Perfect. Continuous. And Tense. Intense? Girl, you work it like Mike Tyson. Miley, I love you because you’re the Queen, grammatically and anatomically speaking. And you’re the hottest cake in the pan. Don’t ever grow old. Live brightly before your fire fades into total darkness. XXOO Sufjan

 

Saturday, July 18, 2015

Here's Susan Cain's TED talk:

 

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Clips used in Class 8

Bluto and Leadership

Otter in court

Warning label on cheese

Susan Cain Podcast: Introvert Power

 

Check out this article about "extraverts"--clearly from the intraverted POV.

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Interesting article here on 'body language'. Learn how to read other people's body language, and to control what you communicate with your own.

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Terms you should be familiar with:

Ambivert: Introverts who can work effectively in groups and extroverts who can work alone.

Irony: Saying something but meaning the opposite. Sarcasm, understatement (said of an amputated limb: it's just a scratch), hyperbole (said of a scratch: OMG--it's a festering pustule of gangrenous infection!)

Reductio ad absurdum: To make opponent's position or argument look ridiculous by comparing it to something similar that is obviously ridiculous. If it's ridiculous to put a skull & crossbones on cheddar cheese, then it's equally ridiculous to put it on a pack of cigarettes.

 

Wednesday, July 15, 2015

EQ Tip of the Day:Take control of your Self Talk. Research suggest the average person has about 50,000 thought every day. Every time one of those thoughts takes place, chemicals are produced in your brain that trigger reactions felt throught your body.

There is a strong relationship between what you think and how you feel, both physically and emotionally. Because you are always thinking (much like breathing), you tend to forget that you are doing it. So if you have some self-talk bad habits, it might help to change them. For instance, instead of "I always" or "I never", say "Tthis time" (I screw up); instead of "I'm an idiot, say "I made a mistake".

 

Interesting Article: "On Wall Street, A Culture of Greed Won't Let Go", NYT--7/15/13. Key paragraph:

Virtually every top M.B.A. program in the country now teaches ethics classes, many of them required. In 2008, a coalition of students started the MBA Oath, a voluntary pledge among students to “create value responsibly and ethically.” So far, more than 6,000 students have signed the pledge.

And yet, the report and other anecdotal evidence suggest that whatever is being done both in the classroom and on the job is not enough. According to a controversial study called “Economics Education and Greed” that was published in 2011 by professors at Harvard and Northwestern, an education in economics surprisingly may be making the problem worse.

“The results show that economics education is consistently associated with positive attitudes towards greed,” the authors wrote. “The uncontested dominance of self-interest maximization as the primary (if not sole) logic of exchange, in business schools and corporate settings alike, may lead people to be more tolerant of what other people see as morally reprehensible.”

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Interesting Article:

"Martin Luther King as an emotionally intelligent speaker"

Wednesday, July 6, 2015

Is the use of 'who' correct here:

In stark contrast to Mill, who we discussed last week as a key figure in the articulation of libertarianism, Hayek does not begin his analysis with a condemnation of the “tyranny” of tradition and custom.

Is the dependent clause introduced by the 'who' restrictive or non-restrictive?

***

EQ Tip of the Day:Take control of your Self Talk. Research suggest the average person has about 50,000 thought every day. Every time one of those thoughts takes place, chemicals are produced in your brain that trigger reactions felt throughout your body.

There is a strong relationship between what you think and how you feel, both physically and emotionally. Because you are always thinking (much like breathing), you tend to forget that you are doing it. So if you have some self-talk bad habits, it might help to change them. For instance, instead of "I always" or "I never", say "Tthis time" (I screw up); instead of "I'm an idiot, say "I made a mistake".

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Another example of how not using the Oxford Comma can get you in trouble:

oc2

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Have you started your diary or journal yet?

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Quote of the Day: Jamie Moyer

Like anything, it takes practice. And you have to create repetition. But it all comes down to risk and taking a chance. You have to learn that’s OK. Harvey taught me that we all have fears in life, but you don’t want to feel fear of failure. I feared that. And what happens when all of your energy goes into that fear instead of the actual act itself, and doing it positively and doing it correctly? If I have a lot of fears and focus on that, how successful do you think I’m going to be?

But learning to say, you know, I’m just going to let that go. I’ve done my preparation. I’ve done that preparation mentally. And where it takes me, it takes me. (Source)

It's not just about sports--it's about doing anything that requires stretching yourself outside your comfort zone. Moyer learned that what mattered wasn't what others thought about him but rather his sense of mission about doing as much as he could with the modest stuff that he had.

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Best way to keep problematic words correctly in mind is to memorize model sentences like the ones listed below to use as a template.

The dog often lies here by the fire.

The dog is lying by the fire.

The dog lay by the fire for over two hours.

The dog has lain by the fire since breakfast.

The counselor's advice affected my thinking about dropping out of school.

The CEO effected significant changes in budgetary policy within a week of his taking office.

His chewing me out had quite a negative effect on my motivation.

I don't like your affect, you ill-tempered, surly grump.

The team comprises fifteen members.

Fifteen members compose (not comprise) the team.

The team is composed of (not comprised of) fifteen members.

There are fewer houses for sale now than last year.

There is less housing available now compared to last year.

The nauseous fumes made me feel nauseated.

 

Clips shown in Class 6:

Cody Phillips on building team identity

Leading like a Swan

Quiz 2 is on Tuesday. Focus on Study Guide, Days 4, 5, and 6. Be prepared to correct punctuation in some sentences and to rewrite other sentences by identifying hidden verbs and creating a new active voice clauses with them.

 

Tuesday, July 7, 2015

From the the NY Times, "The Science of Inside Out":

But the truth is that emotions guide our perceptions of the world, our memories of the past and even our moral judgments of right and wrong, most typically in ways that enable effective responses to the current situation. For example, studies find that when we are angry we are acutely attuned to what is unfair, which helps animate actions that remedy injustice. . . .

Second, emotions organize — rather than disrupt — our social lives. Studies have found, for example, that emotions structure (not just color) such disparate social interactions as attachment between parents and children, sibling conflicts, flirtations between young courters and negotiations between rivals.

 

Monday, July 6, 2015

More on Decorum:

Grammar Tips

Conjunctive Adverbs: Use a semicolon between independent clauses joined by a conjunctive adverb (e.g., nevertheless, however, additionally, moreover, etc.).

Spelling bees were her specialty; nevertheless, she failed to spell “urbiculture” correctly.

Terms you should know:

Coordinating Conjunctions: The seven conjunctions: for, and, nor, but, or, yet, so--or FANBOYS. Use them with a comma to join two independent clauses.

Oxford Comma: The comma used to set off the item in a list that precedes the 'and' before the last item in the list. (e.g., the comma that follows 'oranges' in the following list: apples, oranges, and grapes.

Emotional Intelligence: The ability to identify, assess, and manage the emotions of oneself, others, and groups.

Empathy: The ability the imaginative act of getting into the mind of another person and to see and feel the world as he or she does.

Conciseness: Writing that does not waste your reader's time. It's not about short vs. long. And the rule to keep memos and letters to one page is too restrictive. A message takes as long as it takes so long as the content is useful for the audience.

Practical Wisdom: The ability to use common sense in dealing withpeople within the social systems they inhabit to get things done. Street smarts. Uses both EQ and SQ. Someone with practical wisdom, says Heinrich, is known for his track record in getting things done, knows when to bend the rules, and knows how to present his solutions as taking a sensible middle course.

Reluctant Conclusion: A tool used when you have to tell an audience something it doesn't want to hear. You start off aligning yourself with the hopes of your audience, then you start preseenting evidence that shows that the hoped-for outcome is unattainable, so another undesirable but necessary course of action must be taken.

Strategy: How you organize your resources to accomplish your objectives.

Composition: The raw content of your message--the resources that your strategy seeks to organize into an effective meesage. The situation analysis, crux, and freewrite are compositional tools insofar as they help you to understand what you want to say.

Memory Curve: People are paying most attention at the beginning and end of a message, and so tend to not remember and understand material presented in the middle of a presentation. Make you openings and closes count, and break up long chunky sections.

Clips used in Classes 4 & 5:

 

June 29, 2015

Obama's Eulogy in Charleston. Some of the greatest American speeches have their roots in the rhetoric of the Black Churches in this country. Martin Luther King, Jesse Jackson, and even Malcolm X have been shaped by the vocabulary and cadences of Black preaching. Obama's speech in South Carolina is very much in that tradition, and if you're not moved by it, there's a piece missing in your soul. This language comes from a deeply felt religious faith, but you don't have to be religious (or an Obama fan) to be touched by it.

 

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Whomever at the Office

Speaking of who/whom, you can practices the three-step process taught in class by going here and here. Use all three steps when you practice:

    1. Bracket the dependent clause that follows the who/whom.
    2. Insert a pronoun into the dependent clause that makes it into a complete sentence.
    3. If the case of the pronoun is nominative, use who; it the case is accusative, use whom.

More on who/whom:

ghgh

(Source)

Go the source link for more on these other uses of who and whom. These rules are fine for when you have a who or whom that begins a sentence (or is used in any other role except introducing a dependent clause), but you have to use my three-step method when a who or who is a relative pronoun introducing a dependent clause. You might otherwise be misled to think that it would be ok to say "Give the prize to whomever you think deservers it." Give the prize to him, right? No.It's not right.

Clips used in Class 3

Terms You Should Know:

Credibility: It means 'believability'. It's the measure of trust that your audience has in you, so it is in turn the measure of receptivity that your audience has for your message. People with low credibility can have great ideas for which audiences will have little receptivity, and people with high credibility will find audiences accepting even silly or stupid ideas. On the whiteboad (see above), I laid out the relationship of credibility to character, and character to virtue/vice, and virtue/vice to ethos.

Primary Audience - Secondary Audience: You design your message to obtain a thinking, feeling, or action response from your primary audience; you don't expect a response from your secondary audience. The secondary audience can be people you send the message to, as in a cc, and it can be anybody who reads the message whether you intend them to read it or not.

Primary Objective - Secondary Objective: The primary objective is reactive; it's about putting out the fire. The secondary objective is proactive; it's about looking for ways to go forward once the fire has been put out. Every message has a primary objective; not every message has a secondary objective. In my revision of the Goodwin message (see below), I make clarifying the misunderstanding the primary objective. The secondary objective is to sell him an overdraft line of credit or perhaps have him consolidate accounts with my bank. The original messages 1 & 2 had no secondary objectives.

Prepositions and Prepositional Phrases: Prepositions introduce phrases that play a modifying or descriptive function in a sentence, the way adjectives and adverbs do. In the sentence 'The dog under the table' is chewing a bone. The preposition is 'under' and the prepositional phrase is 'under the table'. The prepositional phrase plays the role of an adjective here. It's as if you're saying 'The under-the-table dog is chewing a bone'. Prepositional phrases always have objects, and when those objects are pronouns, they are in the accusative form: 'under him', 'between you and me'.

June 25, 2015

Memo Punctilio Assignment

Analysis Hints: Use the Situation Analysis form at the top of the column to the right, and just fill in the blanks. Don't worry if parts of it don't make sense. I'll explain it next week.

  • When you are trying to define the issues, look at them in this case as being arranged concentrically, with some issues more at the periphery influencing the most important issue in the center. Which one is the crux?
  • When defining objectives think about them in two categories: reactive--what you have to do at a minimum to put out the metaphorical fires--and proactive--what possibilities are there to go beyond the status quo ante.
  • When defining the audience, the most important element is to define the audience's need, because what you choose to include in your summary should be determined by its usefulness in meeting your boss's need.

Remember, your goal in this assignment is to create a document that will be more useful or helpful for your boss than the original article.

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Goodwin Revision

Dear Mr. Goodwin:

I am writing in response to your August 15 email questioning the $108.00 in overdraft fees charged against your account. Upon receiving your email we investigated to learn why you were charged, and we learned that a miscommunication between you and the United Oregon Bank led to the imposition of this fee.

In your email, you mentioned that you had instructed the United Oregon Bank to transfer $45,000 to your account here on August 1. It did not, however, make the transfer until August 10--which explains why on August 8 we charged your account for the overdraft.

We value your account with us, Mr. Goodwin. You have been one of our most reliable and valued customers, and we understand that miscommunications like this happen from time to time. On this occasion we are happy to refund to you the $108. But please contact United Oregon to be sure that they send future transfers on the date you specify.

Perhaps an overdraft line of credit would be appropriate if you anticipate this kind of miscommunication in the future. You might also consider consolidating your accounts in such a way as to make these transfers unnecessary.We’ll have one of our personal bankers contact you in the next week to see if we can help you to meet your banking needs in a more streamlined way.

Sincerely,

Note that this revision makes the misunderstanding issue the "crux", and adds a proactive dimension by seeking to flip the problem into an opportunity and move with Mr. Goodwin beyond the status quo ante.

***

Terms You Should Know:

Crux: The core energy center of your message. Your message might have a lot of parts to it, but there is almost always one part that is more interesting and more important. That's where the energy is. In the Goodwin messages the energy for message 1 focused on the 'angry customer issue'; message 2 focused on the 'future accountability issue'. The approach here would have been better if it focused on the 'misunderstanding issue'.

Extrinsic motivation: Carrots and sticks, desire and fear--the promise of reward or the threat of punishment from a source outside of oneself. Extrinsic because you need some kind of external positive or negative stimulation to motivate you to act.

Intrinsic motivation: Autonomy, mastery, and purpose. Intrinsic because they are motivators that arise from within the person without external stimulation. Intrinsically motivated people do what they do because they have an internal drive that works independently from the crowd, that wants to improve their skills, or because of ideals or internal desires that are meaningful to them.

Tactical Flaw: (Aporia, Dubitatio): Presenting oneself as having weaknesses or peronsal flaws, or being ignorant or in a state of doubt, in order to create a space for your audience to become more engaged or to take more responsibility. Use it to lower expectations or to take a more human, humble stance before your audience, especially if you are perceived by it as arrogant or successful. Clooney Character: "i'm not really the one you would ordinarily talk to about things like this, but . . ." In Al Pacino clip shown in Class 3?

Reactive - Proactive: A reactive management style works best in 'static' environments where stability is the goal. Good reactive managers are effective crisis managers. When a fire breaks out, he's good at quickly putting it out and returning things to normal. Proactive management is more dynamic in that it is always growing, moving forward, progressing. When a fire breaks out, she wants to put it out quickly, but will also look for opportunities to go beyond the situation before the fire started. For instance, now that that old building is burnt down, we can build a better one.

Insight: the experience of "getting it". A common example is getting a joke, but also the experience of understanding, for instance, why you use 'who' in a particular sentence instead of 'whom'. It's also experienced any time you get a satisfying answer to a question or solution for a problem.

Clause: A verbal construction that comprises both a subject and a verb. They come in different varieties. You need to understand the difference between an independent and dependent clause.

Nominative: Case for nouns and pronouns that function as subjects in clauses.

Accusative: Case for nouns and pronouns that function as objects of verbs and prepositions.

Status Quo Ante: The way things were before.

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Me, Myself, and I. "Don't say myself if you mean me or I. Me is a perfectly good and acceptable word. I think myself is misused so often because as people are speaking, they become uncertain about whether the word they want to use is me or I. They retreat into myself because they think that's correct in every circumstance." Read more.

June 23, 2015

Watch the Dan Pink video below, and be prepared to talk about the difference between extrinsic and intrinsic motivation and why intrinsic motivation is critical to any kind of highly cognitive or creative work.

Terms you should know:

Ethos--the values world that shape what is acceptable or unacceptable behavior and attitudes. One is ethical or unethical, admired for ones virtues, or shamed for one's vices depending on the ethos of a group. What is virtue for the mafioso is vice for the law-abiding citizen.

Commonplace--values and 'truth' accepted by a community without question or critical analysis. It's just true that the early bird gets the worm, right?

Style--The lens through which the substance of your message is projected. Ideally it should enhance the effectiveness of your message, but often it distorts and obscures it.

Yin--a style that is cool, indirect, subtle, complex, sometimes mysterious or seductive. It's the jazz musician with the soft voice and the mirror sunglasses. Academic style has a bias toward the yin.

Yang--a style that is warm, direct, obvious, accessible. It has strong signal and minimal noise. It's the drill seargeant shouting at a recruit. Business style has a bias toward the yang.

Analysis--Breaking a big issue down to understand it better in its constituent parts.

Synthesis--Pulling together the parts into an integrated whole. Connecting the dots.

Exposition--Content in a message that is primarily informational, the facts without interpreting them. It's the data dots required to be connected when you want to deliver an insight.

Insight--the experience of "getting it". A common example is getting a joke or any time you get a satisfying answer to a question or solution for a problem. It's when you see the pattern that connects the dots.

Relaxed intensity--The ideal stance any performer takes during a performance. It comprises both a loose, comfortable body posture at the same time as having a mindset that is highly focused and committed to performing the task at hand.

 

June 16, 2015

Welcome to Strategic Communications for Summer Quarter 2015. I'll be using this space as the quarter progresses to summarize and amplify points that I make in class with verbal commentary, video, and other supplementary materials. Check in at least once a week to make sure you're up to speed.

It will probably take me until the end of the week to get all the relevant links updated, but the ones that are live now if you want to get a feel for the resources available here.

The assignment links will be activated the class day I introduce the assignment. Even if you miss class, you should know what the assignment is.

 

 

 

Situation Analysis Form

1st Assignment Prompt

1st Assignment Rubric

2nd Assignment Prompt

2nd Assignment Rubric

Team Charter

Charter Sample

Information Interview

Information Interview Memo

3rd Assignment Prompt

3rd Assignment Rubric

Letterhead

Raising Sensitive Issues

Work Plans

Business Plan Rubric

Problem Solving

Persuasive Talk Prompt

BCMU for Artists 1

BCMU for Artists 2

Story board

Armada Karaoke Slides

Armada Karaoke Video

Cascadia Slides

Cascadia Video

 

 

Study Guide

Class Slide PDFs

Class 1

Class 2

Class 3

Class 4

Class 5

Class 6

Class 7

Class 8

Class 9

Class 10

Class 11

Class 12

Class 13

Class 14

Class 15

 

 

 

 

 

 

Film Clips

 

 

 

 

 

 

 

 

 

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