Hilda was a client in
the past, but she chose not to use your tax prep services this year. She
tried to save money by preparing her taxes herself.
You have the conversation
in question recorded, so there is no dispute about what actually was discussed
in the phone conversation in April.You need to find a proactive
approach. Don't be defensive or reactive.
Your grade on this assignment
will depend more on the effectiveness of your sentences. Show me you've
learned something from our discussion of sentences in class next week.
Terms you should know:
Coordinating Conjunctions: The seven conjunctions: for, and, nor, but, or, yet, so--or FANBOYS. Use them with a comma to join two independent clauses.
Oxford Comma: The comma used to set off the item in a list that precedes the 'and' before the last item in the list. (e.g., the comma that follows 'oranges' in the following list: apples, oranges, and grapes.
Emotional Intelligence: The ability to identify, assess, and manage the emotions of oneself, others, and groups.
Empathy: The ability the imaginative act of getting into the mind of another person and to see and feel the world as he or she does.
Conciseness: Writing that does not waste your reader's time. It's not about short vs. long. And the rule to keep memos and letters to one page is too restrictive. A message takes as long as it takes so long as the content is useful for the audience.
Practical Wisdom: The ability to use common sense in dealing withpeople within the social systems they inhabit to get things done. Street smarts. Uses both EQ and SQ. Someone with practical wisdom, says Heinrich, is known for his track record in getting things done, knows when to bend the rules, and knows how to present his solutions as taking a sensible middle course.
Reluctant Conclusion: A tool used when you have to tell an audience something it doesn't want to hear. You start off aligning yourself with the hopes of your audience, then you start preseenting evidence that shows that the hoped-for outcome is unattainable, so another undesirable but necessary course of action must be taken.
EQ Tip of the Day: Self Awareness Strategy--You feel what you feel; it's what you do that matters. So don't judge your emotions as good or bad. Just try to understand them. What is a particular feeling pointing to?
Conjunctive Adverbs: Use a semicolon between independent clauses joined by a conjunctive adverb
(e.g., nevertheless, however, additionally, moreover, etc.).
Spelling bees were her
specialty; nevertheless, she failed to spell “urbiculture” correctly.
Wednesday, January 21, 2015
Is this sentence correct?
In the season 2 opener, a convalescing Carrie and Congressman Brody must reckon with who they really are.
Terms you should know--
Strategy: How you organize your resources to accomplish your objectives.
Composition: The raw content of your message--the resources that your strategy seeks to organize into an effective meesage. The situation analysis, crux, and freewrite are compositional tools insofar as they help you to understand what you want to say.
Memory Curve: People are paying most attention at the beginning and end of a message, and so tend to not remember and understand material presented in the middle of a presentation. Make you openings and closes count, and break up long chunky sections.
This rule is fine for when you have a who or whom that begins a sentence (or is used in any other role except introducing a dependent clause), but you have to use my three-step rule when a who or who is a relative pronoun introducing a dependent clause. You might otherwise be misled to think that it would be ok to say "Give the prize to whomever you think deservers it." Give the prize to him, right? No.It's not right.
I can explain why, but you probably don't want to know. The best way to be sure is simply (1) to bracket the dependent clause that follows the who or whom: "Give the prize to whomever [you think deserves it]." (2) insert a he or him (or she or her) to make the dependent clause stand on its own two feet as a complete sentence: "Give the prize to whomever [you think he deserves it]." Since 'he' is nominative, so must the relative pronoun, which means it must be 'who'.
Credibility: It means 'believability'. It's the measure of trust that your audience has in you, so it is in turn the measure of receptivity that your audience has for your message. People with low credibility can have great ideas for which audiences will have little receptivity, and people with high credibility will find audiences accepting even silly or stupid ideas. On the whiteboad (see above), I laid out the relationship of credibility to character, and character to virtue/vice, and virtue/vice to ethos.
Primary Audience - Secondary Audience: You design your message to obtain a thinking, feeling, or action response from your primary audience; you don't expect a response from your secondary audience. The secondary audience can be people you send the message to, as in a cc, and it can be anybody who reads the message whether you intend them to read it or not.
Primary Objective - Secondary Objective: The primary objective is reactive; it's about putting out the fire. The secondary objective is proactive; it's about looking for ways to go forward once the fire has been put out. Every message has a primary objective; not every message has a secondary objective. In my revision of the Goodwin message (see below), I make clarifying the misunderstanding the primary objective. The secondary objective is to sell him an overdraft line of credit or perhaps have him consolidate accounts with my bank. The original messages 1 & 2 had no secondary objectives.
Prepositions and Prepositional Phrases: Prepositions introduce phrases that play a modifying or descriptive function in a sentence, the way adjectives and adverbs do. In the sentence 'The dog under the table' is chewing a bone. The preposition is 'under' and the prepositional phrase is 'under the table'. The prepositional phrase plays the role of an adjective here. It's as if you're saying 'The under-the-table dog is chewing a bone'. Prepositional phrases always have objects, and when those objects are pronouns, they are in the accusative form: 'under him', 'between you and me'.
Use the Situation Analysis form at the top of the column to the left, and just
fill in the blanks. Don't worry if parts of it don't make sense. I'll explain it next week.
When you are trying
to define the issues, look at them in this case as being arranged concentrically,
with some issues more at the periphery influencing the most important
issue in the center. Which one is the crux?
When defining objectives
think about them in two categories: reactive--what you have to do at
a minimum to put out the metaphorical fires--and proactive--what possibilities
are there to go beyond the status quo ante.
When defining the audience,
the most important element is to define the audience's need, because what you choose
to include in your summary should be determined by its usefulness in
meeting your boss's need.
Remember, your goal in
this assignment is to create a document that will be more useful or helpful
for your boss than the original article.
Dear Mr. Goodwin:
I am writing in response to your August 15 email
questioning the $108.00 in overdraft fees charged against your account.
Upon receiving your email we investigated to learn why you were charged, and we learned that a miscommunication between you and the United Oregon Bank led to the imposition of
In your email, you mentioned that you had instructed
the United Oregon Bank to transfer $45,000 to your account
here on August 1. It did not, however, make the transfer until August
10--which explains why on August 8 we charged your account for the overdraft.
We value your account with us, Mr. Goodwin. You have been
one of our most reliable and valued customers, and we understand that
miscommunications like this happen from time to time. On this occasion
we are happy to refund to you the $108. But please contact United Oregon
to be sure that they send future transfers on the date you specify.
Perhaps an overdraft line of credit would be appropriate
if you anticipate this kind of miscommunication in the future. You might
also consider consolidating your accounts in such a way as to make these
transfers unnecessary.We’ll have one of our personal bankers contact
you in the next week to see if we can help you to meet your banking needs
in a more streamlined way.
Note that this revision makes the misunderstanding issue the "crux", and adds a proactive dimension by seeking to flip the problem into an opportunity and move with Mr. Goodwin beyond the status quo ante.
Terms You Should Know:
Tactical Flaw: (Aporia, Dubitatio): Presenting oneself as having weaknesses or peronsal flaws, or being ignorant or in a state of doubt, in order to create a space for your audience to become more engaged or to take more responsibility. Use it to lower expectations or to take a more human, humble stance before your audience, especially if you are perceived by it as arrogant or successful. Clooney Character: "i'm not really the one you would ordinarily talk to about things like this, but . . ." In Al Pacino clip shown in Class 3?
Reactive - Proactive: A reactive management style works best in 'static' environments where stability is the goal. Good reactive managers are effective crisis managers. When a fire breaks out, he's good at quickly putting it out and returning things to normal. Proactive management is more dynamic in that it is always growing, moving forward, progressing. When a fire breaks out, she wants to put it out quickly, but will also look for opportunities to go beyond the situation before the fire started. For instance, now that that old building is burnt down, we can build a better one.
Status Quo Ante: The way things were before.
Myself, and I. "Don't say myself if you mean me or I. Me
is a perfectly good and acceptable word. I think myself is misused so
often because as people are speaking, they become uncertain about whether
the word they want to use is me or I. They retreat into myself because
they think that's correct in every circumstance." Read
January 7, 2015
Tuesday, April1, 2014
Dan Pink video clip on motivation:
Terms you should know:
Ethos--the values world that shape what is acceptable or unacceptable behavior and attitudes. One is ethical or unethical, admired for ones virtues, or shamed for one's vices depending on the ethos of a group. What is virtue for the mafioso is vice for the law-abiding citizen.
Commonplace--values and 'truth' accepted by a community without question or critical analysis. It's just true that the early bird gets the worm, right?
Style--The lens through which the substance of your message is projected. Ideally it should enhance the effectiveness of your message, but often it distorts and obscures it.
Yin--a style that is cool, indirect, subtle, complex, sometimes mysterious or seductive. It's the jazz musician with the soft voice and the mirror sunglasses. Academic style has a bias toward the yin.
Yang--a style that is warm, direct, obvious, accessible. It has strong signal and minimal noise. It's the drill seargeant shouting at a recruit. Business style has a bias toward the yang.
Analysis--Breaking a big issue down to understand it better in its constituent parts.
Synthesis--Pulling together the parts into an integrated whole. Connecting the dots.
Exposition--Content in a message that is primarily informational, the facts without interpreting them. It's the data dots required to be connected when you want to deliver an insight.
Insight--the experience of "getting it". A common example is getting a joke or any time you get a satisfying answer to a question or solution for a problem. It's when you see the pattern that connects the dots.
Relaxed intensity--The ideal stance any performer takes during a performance. It comprises both a loose, comfortable body posture at the same time as having a mindset that is highly focused and committed to performing the task at hand.
December 29, 2014
Welcome to Strategic
Communications for Winter Quarter 2015.
I'll be using this space as the quarter progresses
to summarize and amplify points that
I make in class with verbal commentary, video,
and other supplementary materials. Check in at least once a week
to make sure you're up to speed.
It will probably
take me until the end of the week to
get all the relevant links updated, but the ones that are live now
for the resources available here.
assignment links will be activated the class day I introduce the
if you miss class, you should know what the assignment is.