No office hours this week. Starting next week I will hold them on M/W 330-5.
March 28, 2017
Terms you should know:
Ethos--the values world that shape what is acceptable or unacceptable behavior and attitudes. One is ethical or unethical, admired for ones virtues, or shamed for one's vices depending on the ethos of a group. What is virtue for the mafioso is vice for the law-abiding citizen.
Commonplace--values and 'truth' accepted by a community without question or critical analysis. It's just true that the early bird gets the worm, right?
Style--The lens through which the substance of your message is projected. Ideally it should enhance the effectiveness of your message, but often it distorts and obscures it.
Yin--a style that is cool, indirect, subtle, complex, sometimes mysterious or seductive. It's the jazz musician with the soft voice and the mirror sunglasses. Academic style has a bias toward the yin.
Yang--a style that is warm, direct, obvious, accessible. It has strong signal and minimal noise. It's the drill seargeant shouting at a recruit. Business style has a bias toward the yang.
Analysis--Breaking a big issue down to understand it better in its constituent parts.
Synthesis--Pulling together the parts into an integrated whole. Connecting the dots.
Exposition--Content in a message that is primarily informational, the facts without interpreting them. It's the data dots required to be connected when you want to deliver an insight.
Insight--the experience of "getting it". A common example is getting a joke or any time you get a satisfying answer to a question or solution for a problem. It's when you see the pattern that connects the dots.
Relaxed intensity--The ideal stance any performer takes during a performance. It comprises both a loose, comfortable body posture at the same time as having a mindset that is highly focused and committed to performing the task at hand.
For Class 2, watch the Dan Pink video below, and be prepared to talk about the difference between extrinsic and intrinsic motivation and why intrinsic motivation is critical to any kind of highly cognitive or creative work.
March 22, 2017
Welcome to Strategic
Communications for Spring Quarter 2017.
I'll be using this space as the quarter progresses
to summarize and amplify points that
I make in class with verbal commentary, video,
and other supplementary materials. Check in at least once a week
to make sure you're up to speed.
It will probably
take me until the week before classes begin to
get all the relevant links updated, but you can explore the ones that are live now
for the resources available here.
assignment links will be activated the class day I introduce the
if you miss class, you should know what the assignment is.