PRINCIPLES
OF A GOOD PRESENTATION
General principles
Speak clearly, and loudly enough to be heard. Half the
battle in getting your audience's attention is (a) establishing your credentials
(which you don't need to do in the context of an end-of-quarter presentation
to classmates) and (b) showing your interest in the subject and confidence
in what you're reporting.
Introduce yourself; who is on your team? What were
the responsibilities of each team member?
(In a non-classroom context, this is when you (or the person who introduces
you) makes clear the type and level of background and expertise you brought
to the project you're reporting).
Provide context:
-
What is the specific scenario? ("Our store, named ABC, sells ...
We want to ...")
-
What is the general kind of problem? ("Essentially, this is a retail
location problem (or a target marketing problem, or...)"
Explain the approach:
-
What type of approach (from among the approaches learned in class:
analog market area analysis, searching for geographic market segments that
meet a priori criteria, etc.)?
-
What was your specific research design: what region? what data
(sources, date, geographic scale)? what sequence of tasks and analyses?
what software and extensions?
Explain your conclusions.
-
What should the actor (the store manager, the delivery router, the retailer)
do?
-
Was your project conclusive?
-
What further work would need to be done to yield a robust conclusion?
Explain general lessons learned from the exercise.
Suggestions for using presentation software
-
It is acceptable to use the software to show a set of static slides (rather
than a multi-layered, "zooming, swooshing" presentation).
-
Take care in getting figures from one software (e.g., ArcViewTM)
into another (e.g., PowerPointTM). The whole presentation
should be in one software (the presentation software). (If you have
trouble with this, ask Fred Dent).
-
Put relatively little text on each slide; make notes about what you
want to say orally while each slide is being shown.
-
More specifically, you'll probably want to produce hard copies of the slides,
on which you write the notes that each presenter will speak orally.
It's important that each presenter knows what's going to be on each slide,
and knows when to mention what information orally.
(How many times have you heard someone say, "Oops, I should have mentioned
on the last slide that ..." or "Oh, here's the slide I should
have been showing when I told you about..." ?)
What should you turn in to the instructors?
A single report from the group. Its outline should essentially
be the outline of the presentation (above), but
include in writing the text that you presented orally to the class.
See detailed
assignment page for more information.
For Geography
367, Winter 2004, turn these in (to Jon Glick) by 4:30 p.m. Friday
12 March.
copyright James W. Harrington, Jr.
revised 8 March 2004