FIRST IN-CLASS TEST
Answer each of the questions below (with the exception of a choice
between the last two), in fairly short answers (complete sentences are
not required, but clarity and legibility are required). The space allotted
on these pages should suffice.
1. In the first chapter of Getting Started with GIS, Keith Clarke
distinguished four kinds of definitions of GIS. Provide a
phrase or two for each of them (exact wording is unimportant).
2. Distinguish raster from vector spatial data structures
(as in a definition of each). What are the strengths and weaknesses of
each? What sort of economic-geographic purpose might be better suited to
each type of data structure? How does ArcView deal with each?
3. In class, we went over the following command sequence for a database query. What is this sequence trying to accomplish? What’s the logic that is being used to accomplish this task?
<50 records in result>
restrict in states where population_density > 1000
<20 records selected in result>
recode population_density = 3
<20 values recoded in result>
join result with states replace
<20 records changed in state>
restrict in states where population_density > 100
<12 records in result>
recode population_density = 2
<12 values changed in result>
join result with states replace
<12 records changed>
compute in states where population_density != 3 or 2 population_density = 1
<18 records changed>
C1
| A | B | C | D | E | F | |
| A | 0 | 1 | 0 | 0 | 0 | 0 |
| B | 1 | 0 | 1 | 0 | 0 | 0 |
| C | 0 | 1 | 0 | 1 | 1 | 0 |
| D | 0 | 0 | 1 | 0 | 0 | 0 |
| E | 0 | 0 | 1 | 0 | 0 | 1 |
| F | 0 | 0 | 0 | 0 | 1 | 0 |
C2
| A | B | C | D | E | F | |
| A | 1 | 0 | 1 | 0 | 0 | 0 |
| B | 0 | 2 | 0 | 1 | 1 | 0 |
| C | 1 | 0 | 3 | 0 | 0 | 1 |
| D | 0 | 1 | 0 | 1 | 1 | 0 |
| E | 0 | 1 | 0 | 1 | 2 | 0 |
| F | 0 | 0 | 1 | 0 | 0 | 1 |
5. Briefly describe the logic that a GIS might use to identify and
measure the shortest route between two points on a defined network
(i.e., when the routes must be within the network — we can’t just flap
our wings and fly straight from one point to the other). You can use the
logic presented in class (from the Taaffe, Gauthier, and O’Kelly book)
or the logic presented in the Chou reading. (No need for great detail and
graphics; just the basic logic).
6. List the five components of a marketing strategy, providing
some idea of the key decisions within each component.
7. Distinguish "mass," "direct," "targeted," and
"database" marketing. Be brief: parallel phrases for each
will suffice.
Answer one of the following two question sets:
8A. Why might a producer (of a good or a service) want to target its
marketing strategy? How might a producer use geographic characteristics
of supply to select a target market? In what non-geographic way might a
producer use supply characteristics to select a target market? How might
a producer use geographic characteristics of demand to select a target
market? What’s one non-geographic approach to using demand characteristics
to select a target market?
8B. Create an example of using a geographic customer database to improve the promotion or quality of a service to existing customers.