Analog technique:  What is the analog technique of retail site selection?  What does it assume?  What does it ignore?  What information is required?  How would an automated GIS help?  Explain how we made use of this in one of the lab cases.

Assessing the competition:  customer spotting, lifestyle and survey-based database analysis

Ecological fallacy and MAUP:  What is the "ecological fallacy"?  How can you reduce your susceptibility to it, when engaging in geodemographic target marketing?   What is the modifiable areal unit problem?  How could you minimize the negative effect of this problem on your analysis?

Geodemographic data:  data on the central tendency or distribution of the characteristics of households within small areas (such as blocks, block groups, ZIP Code areas, or census tracts:  be able to note what these three spatial units are, from the Dougherty article)

Geodemographics:  see Birkin (Ch 6 in Longley & Clarke, first page)

Geographic relevance of each of the three levels of strategic analysis:  How have we defined strategy?  What simple assumptions are implied by this definition?  What are the three levels of strategy in a business setting?  How might geography (the facts that places are different and that overcoming distance takes resources) affect strategy at each level?

Gravity model

Huff model:  What is the Huff model?  (If I want you to use the formula, I'll give it to you.  However, even without the formula, you should know what the Huff model is attempting to estimate, based on what variables.

Law of retail gravitation:  What is Reilly's "law of retail gravitation"?  What are the key relationships involved?  How could we measure "distance"?  How could this "law" be used to estimate the primary market areas of a set of competing shopping centers?  How would a GIS help in doing this?

Location quotient

Market area analysis:  estimating clients or sales

What is product differentiation?  How might a retailer take advantage of geography to engage in product differentiation?  [There's more than one possible answer]  What could it gain?

Saturation index

Spatial analysis

Pitfalls in using ZIP Codes for geographic analysis (see the Daugherty article)
 

Read the brief Seattle Times article on Starbucks locations.  Which of the approaches to retail site location that we've used in class would lead to Starbucks ignoring "inner city" locations?  (What does "inner city" mean, anyway?)  Which approaches that we've discussed might lead to Starbucks targeting such locations?

Generalize from lab Case 3:  what are the pros and cons of using smaller areal units (e.g., block groups rather than Census tracts) when comparing service areas (or market areas) according to some criteria?

From the two short articles on business geography data sources, name and briefly describe one private and one government source of geo-economic information, and how each could be (or perhaps has been) useful in one of our lab cases, or in your team project.