Intro to GIS and spatial data

Distinguish the four definitions of GIS provided by K. Clarke.

Define map conformity and equivalence, and relate these terms to the problem of map projection.

Distinguish raster from vector spatial data structures;  what are the strengths and weaknesses of each?  How difficult is it to translate data from one to another?  How does ArcView deal with each?

What's the difference between ArcView's Network Analyst and Spatial Analyst extensions?

What makes a database "relational"?

Be able to interpret simple query sequences, such as from the lecture or lab work.

What are the five economic applications of GIS, as presented by Mennecke (see on-line notes, presented in class)
 

Network Analysis

Understand the idea of summarizing a network as a graph or as a matrix.  While there's no need to memorize an A matrix from a C or L or T matrix, you should be able to take a description of what the cells of a given matrix portray, and understand what you can do with that matrix:  What do cell entries mean in terms of the network?  What happens if you power the matrix?

While it's not a big deal, you should know how to multiply two matrices.

Be able to explain conceptually how a computer can find the shortest route between two points:  what information is required, in what format?  What logical sequence must be pursued?
 

Intro to Marketing

Be able to present and discuss the five components of a marketing strategy.

Distinguish direct, mass, targets, and database marketing.  Under what sorts of circumstances is which appropriate?  What is a potential utility of GIS in each?

Describe at least three approaches to identifying the target market individuals or areas for a targeted campaign.

What are some of the reasons to pursue targeted marketing?  Database marketing?