Review for first test

University of Washington
Geography 350
Spring 2010
Review for first test

Be able to define:

analog technique (or analog approach)
convenience goods
customer spotting
discriminant analysis
ecological fallacy
fordism (sometimes spelled with an upper-case “F”)
geodemographic data
geolifestyles data
Huff model
marketing
opportunity cost
primary market area
product differentiation
range
regression analysis
Reilly’s law
retailing
saturation index
shopping goods
Theissen polygons
threshold

Use Wrigley & Lowe’s Chapter 9 to think about and illustrate some ways in which one interior retail space and one exterior retail space (e.g. the design of a shopping center or retail district outside of any individual store) encourages you to behave in a particular way. (By “behave,” I mean to linger or not, to buy more or more expensively, to dress in a particular way, or even to stay away!)

Understand the 10 “methods” from the syllabus and the class handout.

If I provide a list of the 9 analytic and 1 non-analytic methods for market-area analysis (with the number and 2-5-word name), you should be able to explain the purposes and nature of each, or to explain under what circumstances you’d use one versus another.
For example, note that some of the method are ways of defining or delimiting market areas (or primary market areas, under the assumption of market interpenetration), while others are ways of selecting appropriate or even optimal market areas.
Make use of the examples provided by Jones & Simmons, Thrall et al., Levy & Weitz, and the Stevens Point study.
No need to memorize our simple formulas: if I want you to use or refer to a formula, I’ll provide it.
However, if I were to provide a set of formulas, you should be able to match a formula to the relevant method.

Minor notes:

A number of student papers have referred to “discriminate analysis” – I can’t recall whether one of the readings uses that phrase. The more common name for that statistical method is “discriminant analysis” – I’d prefer that you use that term.
Reilly’s Law can be used to estimate the breakpoint between market areas of shopping centers or retail stores, as well as the breakpoint between the hinterlands of urban centers. In the former cases, attraction is measured using square footage or perhaps number of stores (in a shopping center), as opposed to population, which is the typical measure of attraction to an urban center.