Marketing Toolkit
The effectiveness of your marketing effort can be improved by the use of proven best practices. The "Marketing Tool Kit" contains information about ideas, models, and techniques I have found useful in my practice of marketing over the past 25 years.
Available for downloading:
- The Kano Model of Attributes (pdf)
- Word of Mouth Marketing (pdf)
- Annotated Bibliography of Books on Marketing Services (pdf)
- The Bass New Product Forecasting Model (pdf)
- 5 Factors That Drive The Rate of Innovation Adoption (pdf)
Coming Soon:
- Customer Experience Management
- The Delphi Method
- Estimating the Price-Demand Curve
- Using QFD for Marketing
Web Resources
A list of useful web links to obtain reports, copies of reading lists, or to keep up with what’s current in marketing. To access the list click here.
Joe's Publications
To see a list of selected publications or obtain a copy of Joe’s published articles click here.