If you need to accelerate the diffusion of your new services, an advertising/PR agency review, or a plan to double the growth of your organic revenue, you can tap into my experience. Experience at delivering plans and executing them to deliver results. Examples include: turning around a market, launching a new brand, building a business plan for a cable operator in the UK. Areas of unique expertise include:
Start-Ups /Business Innovations
Examples: Built and presented business plans that delivered venture capital funding. Developed and executed PR programs that delivered national exposure with minimal budgets.
Companies: A-to-Z Sports, Aptelix, TeleSym, TeleWest.*
New Product/Service Development & Marketing
Developed and implemented strategies to speed up the rate of adoption and diffusion of consumer packaged goods, telecommunications products and services, and several high technology innovations.
Clients include: AirTouch Cellular, AT&T, Kraft Foods, General Foods, Motorola, Ralston Purina, TeleSym, TeleWest, USWest.
Integrated Marketing Communications: Branding, Advertising, PR, Viral Marketing
Delivered effective positioning, repositioning, PR and marketing communications programs.
Companies include: AT&T, DeBeers, DuPont, JC Penny, NW Ayer, USWest.
Marketing Strategy & Tactics
Built business plans to deliver financing, turn around a decling market, and double the revenue growth in an overseas investment.
Companies: AirTouch Cellular, Aptelix, AT&T, A to Z Sports, TeleSym, USWest.
Professional Service Firms
Provided expert marketing testimony for Washington DC and Seattle, Washington law firms.
Companies: Names withheld on request.
Service Marketing & Operations
Delivers $400million in annual revenue.
Companies: AirTouch Cellular, AT&T Long Lines, USWEST, restaurant chains.
If your organization can use some help to maximize new product success, improve marketing and sales performance, increase customer loyalty and referrals, and improve marketing communications you can contact Joe at joe_dodson@hotmail.com or 425-417-3780. References available upon request.
*Each list contains current or former consulting clients and/or client’s I have served in firm’s I have worked for.
Teaching
Assistant Professor of Marketing, Kellogg Graduate School of Management, 1975-77.
Instructor, University of Washington, School of Business, 2000-present.
Advising
UW Business School, Dean’s Advisory Council
Marketing Science Institute, Founding member, Trustee 1989-92.
University of Colorado, College of Business and Administration 1989-92.
Leading
The Institute of Management Science College of Marketing, Chairman 1982-83, Chairman Elect 1980-81