Lecture 19

Social Influence 1

  1. Overview
    1. Definition
    2. Four Forms of Social Influence
  2. Conformity
    1. Why People Conform
    2. Summary
  3. Sherif's Study
    1. Procedures
    2. Findings
  4. Asch's Study
    1. Procedures
    2. Findings


Summary of Conformity

Influence TypeMotivePersonal QualitiesQualities of the Influencing AgentDoes Public = Private?
Informational    
Normative    
Identity