W99NOONQ3.2

2.You are considering making a Howlin’ Mad Murdock action figure to capitalize on what you are sure will be a massive resurgence in A-Team fever. Production will cost $5 million. If A-Team fever strikes, you will sell action figures worth $10 million (in present value). If the foolish youth of today do not catch the fever, you will only sell action figures worth $2 million. Each scenario has a 50% chance of happening. Before beginning production, you can field a marketing survey to determine which scenario will happen. The survey costs $1 million.

  • Show that it is worth it to field the survey. (2 pts)
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