Marketing Concepts (MKTG 301)

Instructor: Mike Giambattista E-mail: giambatt@u.washington.edu giambatt@comcast.net Phone: (206) 543-4790 (425) 881-7299 (by 10pm) Office Hours: Mackenzie 352 TTH 12:30-1:15 / 3:30-4:00 walk-in otherwise by appointment Textbook: Marketing, Real People, Real Choices 3rd Edition (Custom) Solomon/Giambattista

Class Notes (Winter 2005) 1/4 Introduction (Chapter 1) 1/6 Strategy (Chapter 2) Ethics (Chapter3) 1/11 Marketing Information and Research (Chapter 5) Session 3 Notes 1/13 Consumer Behavior (Chapter 6) 1/18 Organizational B2B (Chapter 7) 1/20 Experiment Day (No Notes) 1/25 Quiz 1 (No Notes) Quiz 1 Study Guide 1/27 STP/CRM (Chapter 8) 2/1 Product Development (Chapter 9) 2/3 Managing the Product (Chapter 10) 2/8 Service Marketing (Chapter 11) 2/10 Pricing (Chapter 12) 2/15 Quiz 2 (No Notes) Quiz 2 Study Guide 2/17 Value Chain (Chapter 17) 2/22 Retailing (Chapter 18) 2/24 Communications (Chapter 14) 3/1 Advertising/Direct Marketing (Chapter 15) Public Relations (Chapter 16) 3/3 Quiz 3 (No Notes) NEW:Quiz 3 Study Guide 3/8 Group Presentation (No Notes) 3/10 Group Presentation (No Notes) Other class notes International Marketing Managing the Products My Own Meals Case Ranking Attributes Promotional Paper Guidelines useful downloads Quiz 2 Study Guide Syllabus Quiz 1 Study Guide NEW:Quiz 3 Study Guide