Mark Forehand

Pigott Family Associate Professor of Marketing

PhD Stanford University 1997
BA Stanford University 1992

PHONE: (206) 685-1955
EMAIL: forehand@uw.edu

Foster School of Business Faculty Page

 

 

Mark Forehand's research is focused on the intersection of implicit cognition and self-conception and has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. His research has also been profiled frequently in the media, most notably in Time Magazine and on National Public Radio. Mark is on the Editorial Review Board of the Journal of Consumer Research and was a founding member of the Health Marketing Research Center, a CDC-funded center of excellence at the University of Washington that has received over $2 million in grant support. During his tenure at the Foster School of Business, Mark has received over a dozen teaching awards for instruction in the MBA and Executive classroom. Most notably, Mark received the PACCAR Award for Teaching Excellence in 2006, a $35,000 award for MBA instruction, the largest award of its kind in the country.