Info Rules - Economics
Information Goods
- High cost production; zero cost reproduction + distribution
- Great thing about information. You can sell it over and over again.
- Experience goods -Arrow’s paradox
- Information overload & poverty of attention
Managing IP
- Don’t worry about technology cannibalizing products
- Maximize the value of your IP as opposed to maximizing its protection
Pricing IP -Price on value not cost
- Versioning
- Delay
- Free Samples
- Only two sustainable models. Dominant or differentiated firm