The Business Plan

• Proprietary Statement

• Table of Contents

• Mission and Vision

• Key Milestones

• Executive Summary

• The Business Overview

• Market Opportunity

• The Management Team

• Barriers to Entry

• Positioning and Competition

• Marketing Strategy

• Financials

• Revenue Sources

• Assumptions

• Pricing (tiers, erosion, extensions)

• Detailed expenses (inflation)

• Staffing plan

• ProForma BS,IS, Cash Flow analysis

• Break Even, Ending Cash, Low Cash, Total Funding, EBIT, Margins

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