Early Market StrategiesSame app, new segment or new segment, same app?

eRetail

Books

eRetail

Consumer

Electronics

eRetail

Toys

eRetail

Videos

eRetail

Music

eRetail

Home

Improvement

Amazon

Desktop PCs

O.S

Games and

Entertainment

Connsumers

Desktop PCs

Accessories

Desktop PCs

Applications

Enterprise

Computing

Microsoft

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