The Business Plan

• Proprietary Statement

• Table of Contents

• Mission and Vision

• Key Milestones

• Executive Summary

• The Business Overview

• Market Opportunity

• The Management Team

• Barriers to Entry

• Positioning and Competition

• Marketing Strategy

• Financials

• 12 & 24 month milestones

• Company launch

• Seed funding secured

• Initial staff/sr. team in place

• Product development stages

• Expense budget met ($)

• Marketing launch

• Alliances secured

• Revenue Targets met

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