Sell them what they are buying

• Individuals

  • invest in their own passions, ideas, dreams

• Angels

  • invest in individuals…perceived winners

• Corporations

  • invest to forward their corporate initiatives

• Venture Capitalists

  • invest in teams, “secret sauce”, portfolio needs and trends that produce 20x returns

• Investment Banks

  • invest in 12-18 month IPO that produce 40% returns

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