Online Auctions
Ebay
- Dominant player with 90% traffic & lots
Amazon, Yahoo
- Great brand, but unable to match Ebay Growth
Bidder’s Edge, Auctions.com, AuctionWatch.com
- Aggregator – Sued by EBay
Collectors Universe
- High End Niche Mkt (coins, cards, stamps, …)
- Third Party Rating Services (e.g. PCGS)
- Price Lists from auction results
$3.8 billion in 1998 30% merchant
$129 billion by 2002 66% merchant