Evolution of Competition
As Product and Process Technology Matures
- Performance/Price Ratio Becomes Favorable
- Applications of Technology Widen
- Example: Carbon Fiber
- Specialty Applications - Aerospace
- Broad Applications - Automotive, Transportation.
- Example: Satellite Positioning Devices
- Specialty Applications - Military, Commercial Marine
- Broad Market - Outdoor Sports, Auto Navigation
- Fortunes Made Pioneering Broad Application