Evolution of Competition

• Transitional Stage

  • Dominant Design Emerges
    • PCs mid 1980s
  • Competition Centers Around Perfecting Design and Reducing Prices
  • Attention Shifts to Process Innovation
    • Goal: Drive Down Cost of Producing Dominant Design
    • PCs in early 1990s
  • Number of Competitors Drops Off
    • Inefficient Driven out
    • Market Consolidation

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