lExamples
–Analog to
Digital (Wireless and Recording)
–Chemical
Synthesis to Biotechnology (Small to Large Molecule)
–16 to 32 to
64 bit Video Games
lDuring
Discontinuity
nDefenders
of Technology 1 Reluctant to Change
–Fear of:
Cannibalization, Channel conflict, Earnings dilution
nAttacker
can take the Advantage
–Leapfrog
Technology