Technology Paradigm Shifts
lExamples
–Analog to
Digital (Wireless and Recording)
–Chemical
Synthesis to Biotechnology (Small to Large Molecule)
–16 to 32 to
64 bit Video Games
lDuring
Discontinuity
nDefenders
of Technology 1 Reluctant to Change
–Fear of:
Cannibalization, Channel conflict, Earnings dilution
nAttacker
can take the Advantage
–Leapfrog
Technology