Evolution of Competition
Time
Text Box: Volume
Volume
Experimentation
Demonstration
Specialty Application
Broad Application
Text Box: Performance/Price Ratio
Performance/Price Ratio
Embryonic
Transitional
Mature
lProduct Life Cycle and Product Applications
Interesting quirk her,. The people who develop the first product and those that develop the broad based application are not necessarily the same people.
Ampex: In the 1950s before anyone had succeeded in inventing a popular VTR
RCA and Ampex in the US and Toshiba in Japan were developing it. Ampex was first and took the broadcasting market by storm. JVC Sony and Matshuishta sustained technical effort until the mass market emerged in 1975.
Sony introduced the Betamax in 1975. JVC introduced VHS in 1976. By 1977 seven other Japanese firms were making VCRs under license By mid 80s 30 million units annually.
AMPEX failed to see the broad market applications.