Evolution of Competition
lTransitional Stage
nDominant Design Emerges
–PCs mid 1980s
nCompetition Centers Around Perfecting Design and Reducing Prices
–Favors firms with better technical and engineering skills
nAttention Shifts to Process Innovation
–Goal: Drive Down Cost of Producing Dominant Design
–PCs in early 1990s
nCompetition population curve peaks
–Industry consolidates around most efficient producers
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