Are
technology markets different?
lDistinction between physical products and technology is not always easy to make
lBlueprints
–There’s a clear line between the product and the technology.
lTechnology can be embodied in the physical artifacts .
–Method for screening biological compounds can be embedded in a chip.
–Algorithms in software, Purchase of the software
includes the right to use the
embodied knowledge -so software is usually
licensed rather than sold.