Strategic Implications
lFailed
Product Introductions are Expensive
lMaximize
Fit with Customer Requirements
nIn
Addition to Speed of Development..
–Quality
Matters (TQM, etc…)
–Features
Matter (Match Customer Demands)
lMaximize
Ability to Produce
nProduction
Costs Matter
–Impact on
Price & Profit
nAbility
to Execute Production Ramp up Matters.
–Satisfy
Demand