Strategic Implications
lAdvantage
Goes to the Innovative
lWhere
and How R&D is Spent Matters
lCycle
Time is Important: Quick Innovators….
nAmortize
Fixed Costs Before Next Generation
nCapture
First Mover Advantages
–Experience
Curve, Brand Loyalty, Pre-Emption…
nEstablish
Standards
–Dominant
Design and Network Externalities
nExperiment
nEconomize
on Development Costs