l The Origin and Evolution of New Business by Amar Bhide
° Inc 500 and entrepreneurship model used in class
l Radicals & Visionaries: Entrepreneurs Who Revolutionized the 20th Century,by Wawro
° Great 2-3 page stories on your favorite entrepreneurs
l A whole new mind, Daniel Pink
° Creativity. Why the MFA is the new MBA. Intriguing.
l Startup by Jerry Kaplan
° Hilarious story of pen computing and GO corporation
l High Tech Startup, Nesheim
° Soup to nuts on what it takes to do a technology startup. A must-read if youíre doing a tech. startup.
l Built to Last. Collins and Porras and Good to Great.
° Must-read. Everybody refers to them. What makes great enduring companies and how to avoid mediocrity.
l The Art of the Start, Guy Kawasaki
° Read it but donít buy it.
l 22 immutable laws of marketing, Ries and Trout
° All you need to know about marketing in a paperback. Vital for non b. school people.
l Money from Thin Air, Casey Corr
° The story of Mc Caw & foundation of the cellular industry
Making the Cisco
° Story of Cisco
l Nokia Revolution, Dan Steinbock
° History from Timber to phones
l The billion dollar molecule, Barry Werth
° Vertex: Thriller, novel science book. Great look at startups in biotech and the pharmaceutical world
l The Attackers Advantage and Creative Destruction by Foster; Foster and Kaplan
° Why the attacker usually wins and incumbents die.
l The Innovatorís Dilemma/Solution Clayton Christensen
° Paradigm shifts and the death of incumbents
l Information Rules by Shapiro and Varian.
° Fantastic book on network externalities, dynamics of competition in information industries and why the rules of economics havenít changed
Chasm by Geoffrey
° The one high-tech marketing book youíll be expected to have read. A classic.
l Mastering the dynamics of Innovation by Utterback
° Great stories on histories of innovation, technology curves, dominant design etc.
l Forbes greatest technology stories
l They all laughed, Ira Flatow
° Stories behind great inventions
l Fast food nation, Eric Schlosser
° Bestseller read on agricultural/food industry and food franchising
l Fire someone today, Bob Pritchett
° The first chapter is great on why you need to get rid of people who donít fit. Borrow the book; donít buy it.