l
The Origin and
Evolution of New Business by Amar Bhide
¡
Inc 500 and
entrepreneurship model used in class
l
Radicals &
Visionaries: Entrepreneurs Who Revolutionized the 20th Century,by
Wawro
¡
Great 2-3 page
stories on your favorite entrepreneurs
l
A whole new mind,
Daniel Pink
¡
Creativity. Why
the MFA is the new MBA. Intriguing.
l
Startup by Jerry
Kaplan
¡
Hilarious story
of pen computing and GO corporation
l
High Tech
Startup, Nesheim
¡
Soup to nuts on
what it takes to do a technology startup. A must-read if you’re doing a tech.
startup.
l
Built to Last.
Collins and Porras and Good to Great.
¡
Must-read.
Everybody refers to them. What makes great enduring companies and how to avoid mediocrity.
l
The Art of the
Start, Guy Kawasaki
¡
Read it but don’t
buy it.
l
22 immutable laws
of marketing, Ries and Trout
¡
All you need to
know about marketing in a paperback. Vital for non b. school people.
l
Money from Thin
Air, Casey Corr
¡
The story of Mc
Caw & foundation of the cellular industry
l
Making the Cisco
connection,
¡
Story of Cisco
l
Nokia Revolution,
Dan Steinbock
¡
History from
Timber to phones
l
The billion
dollar molecule, Barry Werth
¡
Vertex: Thriller,
novel science book. Great look at startups in biotech and the pharmaceutical
world
l
The Attackers
Advantage and Creative Destruction by Foster; Foster and Kaplan
¡
Why the attacker
usually wins and incumbents die.
l
The Innovator’s
Dilemma/Solution Clayton Christensen
¡
Paradigm shifts
and the death of incumbents
l
Information Rules
by Shapiro and Varian.
¡
Fantastic book on
network externalities, dynamics of competition in information industries and
why the rules of economics haven’t changed
l
Crossing the
Chasm by Geoffrey
¡
The one high-tech
marketing book you’ll be expected to have read. A classic.
l
Mastering the
dynamics of Innovation by Utterback
¡
Great stories on
histories of innovation, technology curves, dominant design etc.
l
Forbes greatest
technology stories
l
They all laughed,
Ira Flatow
¡
Stories behind
great inventions
l
Fast food nation,
Eric Schlosser
¡
Bestseller read
on agricultural/food industry and food franchising
l
Fire someone
today, Bob Pritchett
¡
The first chapter
is great on why you need to get rid of people who don’t fit. Borrow the book;
don’t buy it.