PowerPoint Presentation - Dr. Craig ZumBrunnen Co-Director Program on the Environment & Professor Department of Geography University of Washington Seattle, WA 98195 craigzb@u.washington.edu

Moral Persuasion and Education

•Educating and sensitizing people about their behavior

•Prepare people for action

•May produce ineffective guilt

•“Free rider” problems

•May penalize ecologically & socially responsible people & organizations

•Bottom line -> first steps, necessary, but not sufficient