Leadership & Worth, Stockholders & Value of Stock, Value of Company, Executive Summary

Leadership Worth

Since Asianadian was not a company but rather a collective, there was no monetary value of the leadership. Also, Asianadian was the first ever grass roots magazine dedicated to Asian Canadians. Most of the staff were college students with a few people such as Cheuk Kwan who held steady jobs.

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Stockholders & Value of Stock

Since Asianadian was not a company, but rather a collective, they lacked stockholders. Instead, the members of the "Asianadian Resource Workshop" were a group of people dedicated to disseminating their vision, which will be discussed a bit later. However, when Asianadian was still in circulation, each contributing member was considered a shareholder in the collective because they were all a part of bringing this revolutionary magazine to life.

Asianadian was not a company in the traditional sense so they had no stock in the market at the time. Furthermore, since Asianadian's final issue was in the late-80's they would no longer have stock even if they were a traditional company. During the time of the publication, the operating budget for the magazine was said to be around $6,000 or less (Chong). Most of this funding came out of the pockets of contributing writers and subscriptions.

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Worth of Company

Since Asianadian was not interested in making a profit, there was no stock to trade. Value of Asianadian could only be determined by the amount of advertising put into each issue. Advertising rates would occasionally be published in issues of Asianadian. Cost was determined by the size of ad compared to the overall page. The advertising rates went as follows: 1/12 page would go at 18 dollars, 1/8 at 25, 1/6 at 32, 1/4 at 45, 1/3 at 55, half a page at 80, 2/3 at 105, 3/4 at 115, a whole page at 150, outside back cover at 300 and finally the inside cover at 225 dollars.

The first step was to determine amount and size of ads placed. Next, the team added all of the costs for placing the ads. Once that was completed, the total cost of ads placed was divided by the number of magazines used for gathering cost data; this represents the average value of one issue of Asianadian. This number was multiplied by four to determine average yearly cost. Asianadian was a quarterly magazine so the number four was used. Since Asianadian was a non-profit magazine, deductions such as salary were not necessary. The chart below shows the breakdown of how the value of an issue of Asianadian was calculated.

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Executive Summary

What is Asianadian?
Asianadian is a revolutionary, grassroots magazine that focuses on the social and racial issues of Asian-Canadians. It is also a forum to support and promote Asian writers, musicians and artists. Asianadian is located out of Toronto and is published on a quarterly basis. The scope of the publication reached outside the confines of Toronto and spread into the United States and overseas to attract over three hundred subscribers at one point.

Reasons to buy Asianadian

Effective way to break into growing Asian market. The rapidly increasing number of Asians in North America signifies that there is a need for a magazine such as Asianadian. Asians have been prevalent in all types of industries and successful in positions of leadership. Asian Americans are hailed as one of North America's fastest growing, most diverse, and most affluent minority groups (American Demographics, 7/91). Along with Canada's open immigration policies, the constant flow of Asians into the country creates a fertile market.

Increasing readership will guarantee wide reach of ideas. Readership for the magazine continues to grow at an alarming rate as loyal readers have endorsed Asianadian to friends. With current technology enabling the philosophies of the magazine to be disseminated widely, Asianadian is poised to take the momentum that they have and gain financial support. This support will come from other Asian-friendly businesses as they see how lucrative and positive the magazine can be.

Little competition gives Asianadian stability. Asianadian's uniqueness in content and business practices allows little room for competitors. This makes the magazine a good investment because the price of the stock will not be dependant on anything but its own performance. It has proven to possess a following that has been supportive in contributions and subscriptions throughout the years.

Technological advances can allow for increased revenue. With the aid of the Internet, Asianadian could utilize their website to highlight and even advertise local Asian artists, writers, and musicians. This would escalate traffic through the website with the possibility of increased advertising revenue and reader subscriptions. It would also create awareness of local Asian artists, writers and musicians.

Investment Concerns

Asianadian is currently financially unstable. The loss of subscribers could drastically influence the future of the company, as they are the main source of revenue for the magazine. Another concern is the lack of advertisers that they have attracted. To gain support they may have to compromise some of their journalistic freedom in order to stay afloat.

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Main	History	The Collective	Worth	Research	Links

Leadership & Worth Stockholders & Value of Stock Value of Company Executive Summary
Leadership Worth Since Asianadian was not a company but rather a collective, there was no monetary value of the leadership. Also, Asianadian was the first ever grass roots magazine dedicated to Asian Canadians. Most of the staff were college students with a few people such as Cheuk Kwan who held steady jobs. top Stockholders & Value of Stock Since Asianadian was not a company, but rather a collective, they lacked stockholders. Instead, the members of the "Asianadian Resource Workshop" were a group of people dedicated to disseminating their vision, which will be discussed a bit later. However, when Asianadian was still in circulation, each contributing member was considered a shareholder in the collective because they were all a part of bringing this revolutionary magazine to life. Asianadian was not a company in the traditional sense so they had no stock in the market at the time. Furthermore, since Asianadian's final issue was in the late-80's they would no longer have stock even if they were a traditional company. During the time of the publication, the operating budget for the magazine was said to be around $6,000 or less (Chong). Most of this funding came out of the pockets of contributing writers and subscriptions. top Worth of Company Since Asianadian was not interested in making a profit, there was no stock to trade. Value of Asianadian could only be determined by the amount of advertising put into each issue. Advertising rates would occasionally be published in issues of Asianadian. Cost was determined by the size of ad compared to the overall page. The advertising rates went as follows: 1/12 page would go at 18 dollars, 1/8 at 25, 1/6 at 32, 1/4 at 45, 1/3 at 55, half a page at 80, 2/3 at 105, 3/4 at 115, a whole page at 150, outside back cover at 300 and finally the inside cover at 225 dollars. The first step was to determine amount and size of ads placed. Next, the team added all of the costs for placing the ads. Once that was completed, the total cost of ads placed was divided by the number of magazines used for gathering cost data; this represents the average value of one issue of Asianadian. This number was multiplied by four to determine average yearly cost. Asianadian was a quarterly magazine so the number four was used. Since Asianadian was a non-profit magazine, deductions such as salary were not necessary. The chart below shows the breakdown of how the value of an issue of Asianadian was calculated. top Executive Summary What is Asianadian? Asianadian is a revolutionary, grassroots magazine that focuses on the social and racial issues of Asian-Canadians. It is also a forum to support and promote Asian writers, musicians and artists. Asianadian is located out of Toronto and is published on a quarterly basis. The scope of the publication reached outside the confines of Toronto and spread into the United States and overseas to attract over three hundred subscribers at one point. Reasons to buy Asianadian Effective way to break into growing Asian market. The rapidly increasing number of Asians in North America signifies that there is a need for a magazine such as Asianadian. Asians have been prevalent in all types of industries and successful in positions of leadership. Asian Americans are hailed as one of North America's fastest growing, most diverse, and most affluent minority groups (American Demographics, 7/91). Along with Canada's open immigration policies, the constant flow of Asians into the country creates a fertile market. Increasing readership will guarantee wide reach of ideas. Readership for the magazine continues to grow at an alarming rate as loyal readers have endorsed Asianadian to friends. With current technology enabling the philosophies of the magazine to be disseminated widely, Asianadian is poised to take the momentum that they have and gain financial support. This support will come from other Asian-friendly businesses as they see how lucrative and positive the magazine can be. Little competition gives Asianadian stability. Asianadian's uniqueness in content and business practices allows little room for competitors. This makes the magazine a good investment because the price of the stock will not be dependant on anything but its own performance. It has proven to possess a following that has been supportive in contributions and subscriptions throughout the years. Technological advances can allow for increased revenue. With the aid of the Internet, Asianadian could utilize their website to highlight and even advertise local Asian artists, writers, and musicians. This would escalate traffic through the website with the possibility of increased advertising revenue and reader subscriptions. It would also create awareness of local Asian artists, writers and musicians. Investment Concerns Asianadian is currently financially unstable. The loss of subscribers could drastically influence the future of the company, as they are the main source of revenue for the magazine. Another concern is the lack of advertisers that they have attracted. To gain support they may have to compromise some of their journalistic freedom in order to stay afloat. top