History, Mission & Vision, Content Analysis

History of Company

Anthony Chan, Cheuk Kwan, and Lao Bo started Asianadian in 1978. Originally, it was intended to be a Cantonese language magazine about Hong Kong News; Anthony Chan was not part of this original project. However, it was surmised that this magazine would not do well without an English edition. This English edition was to be just a flip-flop of the magazine. One side would be in Cantonese; the other side would be in English.

Anthony Chan was contacted by Cheuk and was asked to do an English edition. This English edition was to be called Crossroads. Anthony turned in his first issue of Crossroads to Cheuk and Lao Bo but they two decided that it was not a worthwhile addition to their Cantonese magazine. The project was eventually dumped. However, at the famous Mars Restaurant in Toronto Canada, the three met again and talked about social justice, activism, and criticism in the Asian Canadian community. The original articles Anthony turned in to be used for Crossroads was prime material used for Crossroads. However, they deemed that the title was not very suitable for the types of discussion that would be found.

The original title of Crossroads contained ten letters, Asianadian was also ten letters so it was decided that this new magazine would be called Asianadian. The originally layout of Crossroads was used and Asianadian was placed over Crossroads and the first issue of Asianadian was created.

The Asianadian was in publication from 1978 to 1985. Since this magazine was not a company, it depended on the many of volunteers and their time to create its quarterly issues. Most of the costs to cover the magazine were the few ads placed in each issue and money from the pockets of the staff. Nearing the end of its life, Asianadian received a one-year grant from the government. Enough money was given to cover the costs of rental space for the office, labor, materials, and salaries for the four staff members at the time. This was for one year.

By 1985 however, the staff was burnt out from working issue to issue. Most of the key members had families and those concerns took priority. It was also very difficult to run the magazine on the budget that it was receiving. Momoye Sugiman, one of the later staff members also believed that the political fervor of the 70's had died across the United States, taking along with it Asianadian.

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Mission of Company

The content of Asianadian was infused with stories about social and racial justice and how to be educated about these issues. It was apparent that the aim of the publication was not focused on economics but rather insight of the experiences of Asian-Canadians and the struggles and triumphs they faced.

The mission of Asianadian is printed in almost every issue of the magazine. This is an important reminder to the staff to carry out the mission of the collective in all aspects of every article and also convey to the reader the ongoing commitment to these six purposes:

To encourage pride in being Asian in Canada
To bridge the differences among Asian Canadians and other Canadians
To speak out against racism, in all forms and practiced under any conditions, in Canada
To stand up and correct misconceptions of Asian history in Canada, such as stereotypes, and also fight for inequality towards minority groups of any ethnic background
To promote Asian Canadian writers, artists, etc. and provide them an outlet for their artistry
To encourage unity among Asians already in Canada and new immigrants.

These aims are confirmed when reviewing issues of Asianadian. Often times, issues would be dedicated to a sole topic. This allowed the staff to thoroughly research and exhaust all avenues on the topic.

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Content Analysis

Our group selected nine of the Asianadian magazines to observe and collect data concerning the content of the issues. We divided the content into the presence of particular ethnic groups, issues and ideas of the Chinese world view. Upon reviewing the content of the issues, we found that the issues mirrored the Asianadian aims. Since the writers and contributors of the Asianadian were a mix of different ethnic Asian groups, the magazine touched on most every Asian background. Chinese and Japanese were the most prevalent Asians discussed in the articles, although, other groups such as Koreans, Filipinos, Vietnamese, Asian Indian, Singaporeans, Pakistani, Indonesian and Malaysians were also mentioned. Among the presence of issues, the ones that were discussed the most were immigrants, Asian equality in Canada, racism, discrimination, prejudice, and human/civil rights. Some specific Asianadian aims were to speak out about racism and discrimination among Asians and to promote unity between immigrants and Asian Canadians. This is clearly reflected throughout the magazine. In issues relating to the Chinese world view, the most commonly present were family issues, organismic wholeness/interconnectedness and education/didacticism.

Below are our findings

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Main	History	The Collective	Worth	Research	Links

History of Company Mission of Company Content Analysis
History of Company Anthony Chan, Cheuk Kwan, and Lao Bo started Asianadian in 1978. Originally, it was intended to be a Cantonese language magazine about Hong Kong News; Anthony Chan was not part of this original project. However, it was surmised that this magazine would not do well without an English edition. This English edition was to be just a flip-flop of the magazine. One side would be in Cantonese; the other side would be in English. Anthony Chan was contacted by Cheuk and was asked to do an English edition. This English edition was to be called Crossroads. Anthony turned in his first issue of Crossroads to Cheuk and Lao Bo but they two decided that it was not a worthwhile addition to their Cantonese magazine. The project was eventually dumped. However, at the famous Mars Restaurant in Toronto Canada, the three met again and talked about social justice, activism, and criticism in the Asian Canadian community. The original articles Anthony turned in to be used for Crossroads was prime material used for Crossroads. However, they deemed that the title was not very suitable for the types of discussion that would be found. The original title of Crossroads contained ten letters, Asianadian was also ten letters so it was decided that this new magazine would be called Asianadian. The originally layout of Crossroads was used and Asianadian was placed over Crossroads and the first issue of Asianadian was created. The Asianadian was in publication from 1978 to 1985. Since this magazine was not a company, it depended on the many of volunteers and their time to create its quarterly issues. Most of the costs to cover the magazine were the few ads placed in each issue and money from the pockets of the staff. Nearing the end of its life, Asianadian received a one-year grant from the government. Enough money was given to cover the costs of rental space for the office, labor, materials, and salaries for the four staff members at the time. This was for one year. By 1985 however, the staff was burnt out from working issue to issue. Most of the key members had families and those concerns took priority. It was also very difficult to run the magazine on the budget that it was receiving. Momoye Sugiman, one of the later staff members also believed that the political fervor of the 70's had died across the United States, taking along with it Asianadian. top Mission of Company The content of Asianadian was infused with stories about social and racial justice and how to be educated about these issues. It was apparent that the aim of the publication was not focused on economics but rather insight of the experiences of Asian-Canadians and the struggles and triumphs they faced. The mission of Asianadian is printed in almost every issue of the magazine. This is an important reminder to the staff to carry out the mission of the collective in all aspects of every article and also convey to the reader the ongoing commitment to these six purposes: To encourage pride in being Asian in Canada To bridge the differences among Asian Canadians and other Canadians To speak out against racism, in all forms and practiced under any conditions, in Canada To stand up and correct misconceptions of Asian history in Canada, such as stereotypes, and also fight for inequality towards minority groups of any ethnic background To promote Asian Canadian writers, artists, etc. and provide them an outlet for their artistry To encourage unity among Asians already in Canada and new immigrants. These aims are confirmed when reviewing issues of Asianadian. Often times, issues would be dedicated to a sole topic. This allowed the staff to thoroughly research and exhaust all avenues on the topic. top Content Analysis Our group selected nine of the Asianadian magazines to observe and collect data concerning the content of the issues. We divided the content into the presence of particular ethnic groups, issues and ideas of the Chinese world view. Upon reviewing the content of the issues, we found that the issues mirrored the Asianadian aims. Since the writers and contributors of the Asianadian were a mix of different ethnic Asian groups, the magazine touched on most every Asian background. Chinese and Japanese were the most prevalent Asians discussed in the articles, although, other groups such as Koreans, Filipinos, Vietnamese, Asian Indian, Singaporeans, Pakistani, Indonesian and Malaysians were also mentioned. Among the presence of issues, the ones that were discussed the most were immigrants, Asian equality in Canada, racism, discrimination, prejudice, and human/civil rights. Some specific Asianadian aims were to speak out about racism and discrimination among Asians and to promote unity between immigrants and Asian Canadians. This is clearly reflected throughout the magazine. In issues relating to the Chinese world view, the most commonly present were family issues, organismic wholeness/interconnectedness and education/didacticism. Below are our findings top