STFC Day 9 – A fun shopping day!

Ishita here.   Today was a busy day spent driving all over the city. Our day started with going to the old Ahmedabad city to the STFC office to meet with Mr. Farid. After an interesting discussion on Retail store design with Mr. Farid and a final scope review with Nandiniben the team left for the happening areas of New Ahmedabad city . Armed with a long list of store names the team set out to learn all about handicraft store designs, positioning at top designer boutiques and branding at lifestyle stores. Given that the STFC girls love to shop this was also a perfect opportunity to be out visiting stores & buy some gifts to take back. We visited Calico Crafts – a handicraft emporium, Bandhej - a tastefully done lifestyle store catering to highend customers, Fabindia - a lifestyle store and  direct

competitor to Hansiba, Bhujodi – a Kuchh store full of handcrafted apparels, Shyamal and Bhumika – an upscale designer boutique right across from our hotel in Ahmedabad. The exercise enabled us to collect a lot of information relavant to the project. The icing on the cake was Ananta, Sara and I going berserk shopping for organic Indian teas, jewellery and aromatic soaps & beauty products. All in all a super fun day shopping and working!   Time to now gear up for the final preso tomorrow and bidding the wonderful SEWA team adieu before we connect back in the new year.

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