Category Archives: Rudi Agribusiness Expansion

RUDIben Use Mobile Application to Help Increase Profits

The Rural Distribution Network India (RUDI) is a large rural cooperative whose mission is to empower Indian women. Owned and managed by rural women and farmers, the RUDI network ensures work, income security and leads to economic empowerment. Our team’s project … Continue reading

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Our first day with SEWA

This blog was originally written on December 10, 2013 after our first day with SEWA. Our first day at SEWA started with the staff singing a prayer and welcoming our group. Each of the representative from different SEWA companies gave … Continue reading

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Case Study: Career of a Rudiben

While we were in India, we had the opportunity to interview a successful Rudiben and when we came home we wrote up a case study about her story, which is inspiring. Here is her story: Surya Baa’s journey started in … Continue reading

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India: Its Complicated….And that’s a good thing

During one of our long rides back from a Rudi processing center, the conversation turned to Facebook and the site’s option to categorize your personal relationship status as ‘It’s Complicated’. We laughed at the implications of this phrase at the … Continue reading

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RUDI – Meet the Rudibens

The RUDI team continues to be dazzled by new adventures in Gugarat. Over the past week, Kris, Laura, Peter and I have been chauffeured all over the state by our new friend Rupesh and our faithful driver Shureyas – south … Continue reading

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RUDI Foodie Field Trips

After our introduction day we spent the rest of the week going on field to learn about how RUDI works and how it might be improved. We went to two different districts to visit their processing centers, villages and Rudiben … Continue reading

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Final Presentation

Yesterday we delivered our final presentation on RUDI to SEWA. Payalben and Reemaben from SEWA were in attendance on the India side of our (somewhat flakey) video conference call, while all four of us (Ben, Laura, Carly, Naman) were on … Continue reading

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RUDI – Only 3 Weeks to Go

3 weeks left to put together a final product for RUDI and SEWA. The 4 of us spent this past week doing a lot of outside research. We wanted to see how other companies and organizations tackle rural marketing, and … Continue reading

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RUDI Update: Mentors and redefining our scope (again)

Most of the teams in our class are still working on finding the right mentors and setting up their meetings, but we lucked out and were provided with two great contacts from the start.  It definitely helps that Seattle is … Continue reading

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Rudi: Back in Seattle

We all managed to make it back to Seattle from India successfully. Two tips for the airplane: stay hydrated and be sure to walk around and stretch your legs. On my trip back, I developed a blood clot (probably in … Continue reading

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