Category Archives: STFC Global Marketing Project

STFC Week 7 – The final push

Ishita here. The countdown has begun for the STFC team as well as all other teams that decided to be part of this wonderful experience with the global consulting project. Last week was not only super busy for the STFC … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Week 6- Pulling Out All The Stops

It’s all coming to an end and fast! Next week our team will present the first draft of our second and final deliverable to our professor and our classmates. As the excitement builds up so does the stress and the … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Week 5 – Full Speed Ahead

We had a big win this week with our project. After making the changes suggested in our last Skype call, we resent our deliverable and gotten a green light on it! We are very excited to have created a marketing plan … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Week 2 – Snowpocalypse

It doesn’t snow very often here in Seattle. More than in India , but infrequently enough to shut down the city every time we get more than a dusting. Over this week, we have gotten on average about half a … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Week 1 – Coming back from winter break

Ishita here.  It is so different writing for the blog again after a long wonderful winter break. The effect is much more pronounced given that my last blog was written while sitting at home back in Ahmedabad (or a home … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Day 10 – Our Final Day

These last 10 days of meetings, village visits, chai tea, and mice have been so much more than any of us were expecting. Today was our final meeting with SEWA before heading off to Delhi and then back home. We all spent … Continue reading

Posted in General, STFC Global Marketing Project | Comments Off

STFC Day 9 – A fun shopping day!

Ishita here.   Today was a busy day spent driving all over the city. Our day started with going to the old Ahmedabad city to the STFC office to meet with Mr. Farid. After an interesting discussion on Retail store design with … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC – Day 7: Annual Meeting and Marketing Study

Today was a break from our regular routine. Most mornings each of our groups go their separate ways and we spend our days working separately on our projects. Today brought everyone back together and was a good reminder of how … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Day 6 – A day full of meetings

Ishita here. Meetings and more meetings seem to be the theme for the STFC team. The four meeting warriors – Ananta, Sara, Karthik and I set out this morning to attend the skype calls (a dreaded technology for us here … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Day 5 – Planning a Hansiba event

Today was an exciting day! Our idea on doing a pricing research study at the Hansiba store was very well received by the SEWA TFC team and took flight on short notice. Everything from the logistics to the planning came … Continue reading

Posted in STFC Global Marketing Project | Comments Off