Author Archives: Ishita

STFC Week 7 – The final push

Ishita here. The countdown has begun for the STFC team as well as all other teams that decided to be part of this wonderful experience with the global consulting project. Last week was not only super busy for the STFC … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Week 4 – A really productive week!

Ishita here. Let me start out by sharing that we only realized this week that we had accomplished a TON since we got back from our India trip and it was the recognition we received from some of our classmates … Continue reading

Posted in Uncategorized | Tagged | Comments Off

STFC Week 1 – Coming back from winter break

Ishita here.  It is so different writing for the blog again after a long wonderful winter break. The effect is much more pronounced given that my last blog was written while sitting at home back in Ahmedabad (or a home … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Day 9 – A fun shopping day!

Ishita here.   Today was a busy day spent driving all over the city. Our day started with going to the old Ahmedabad city to the STFC office to meet with Mr. Farid. After an interesting discussion on Retail store design with … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Day 6 – A day full of meetings

Ishita here. Meetings and more meetings seem to be the theme for the STFC team. The four meeting warriors – Ananta, Sara, Karthik and I set out this morning to attend the skype calls (a dreaded technology for us here … Continue reading

Posted in STFC Global Marketing Project | Comments Off

STFC Day 5 – Planning a Hansiba event

Today was an exciting day! Our idea on doing a pricing research study at the Hansiba store was very well received by the SEWA TFC team and took flight on short notice. Everything from the logistics to the planning came … Continue reading

Posted in STFC Global Marketing Project | Comments Off