Wednesday, May 19, 1999.

1. Case problem.

Structure of television

1. Networks

2. Owned and Operated stations

3. Affiliate Stations

African Americans and TV.

1. Early prospects for improvement

Ed Sullivan

Steve Allen

NBC Guidelines

2. Forces of inertia

Radio formats

Advertising

Prejudice

Affiliates' threats

Fear of South, boycotts

3. African Americans on TV

Few on television

Stereotypes

Limited roles

Amos 'n' Andy

Nat King Cole

All-white TV

4. Improvement

I Spy

Julia

TV in the 1960s.

1. Scatterplan for ads

Demographics

Nielsen

Demise of Gunsmoke, Red Skelton

Formulas: action, Jiggly, counter-programming

2. Introduction of Film into TV

New producers: Desilu, Disney

Syndication, re-runs

2. Overview of 1960s television.

Thursday, May 20, 1999.

Government Press Relations.

1. Cold War

2. House Un-American Activities Committee (HUAC).

J. Parnell Thomas

3. Accusations that

• Communists infiltrated Hollywood
• Propaganda in movies
• White House complicit

4. Hearings: October 1947

Friendly Witnesses

Unfriendly Witnesses (Hollywood 10 -- contempt)

5. Are you now, or have you ever been, a communist?

[beliefs, not actions]

6. Waldorf Declaration

7. Blacklist

8. Marsha Hunt

9. Jean Muir (Aldrich Family, TV show)

Coverage show by left wing newspaper

20-25 letters to General Foods; Muir leaves the show. GF "avoids use of material and personalities which in its judgment are controversial."