Week 5.
Monday, April 26.
Managing the News.
1. Why would politicians want to manage the news?
- Party press long gone, so
- Automatic support gone, too
- Fourth Estate function provides scrutiny
- Some distrust of all politicians
- How to get your views across to public?
- Create public support for your programs
2. How easy is news management?
- Press: Filling large papers
- via low cost
- Reliance on news services, feature services
- News writing formulaic
3. "The Great War" (WWI)
- Europe at war, 1914-1918
- US resists involvement
- Wilson 1916: He Kept Us Out of War
- 1917. April 6.
4. News management, World War I.
- Goal: create support for war policies
- Why important? Division at home, draft
- Committee on Public Information (Creel)
5. News Production
- News bureau
- News releases (6K/week)
- Daily Newspaper Official Bulletin
- Photos for newspapers
- Cartoons, comic strips
- Advertising
6. Other Publicity
- Film Division/Hollywood
- State Fair Exhibits
- War Information Series
The War Message and the Facts Behind It
The Government of Germany
A War of Self Defense
Home Reading Course for Citizen Soldiers
- Speakers Division ("Four Minute Men")
Why We Fight
Gettysburg Address
Dixie
Battle Hymn of the Republic
Finance: War Bonds
Savings Stamps
Income Tax
Supplies: Food conservation
Eyes for America
Red Cross
7. Censorship: CPI
- Voluntary
- 3 categories of news
Routine
Questionable
Forbidden
- Threats by Creel
- CPI link to Post Office, Justice
8. Espionage and Sedition acts
- False statements that might hinder war effort
- "disloyal, profane, scurrilous or abusive language" about US, government, flag, constitution, armed forces, uniforms
- >2000 indictments
- 1055 convictions
- How many spies?
- Nature of prosecutions
|
District |
Pop. |
Indict. |
|
Md. |
1.3m |
3 |
|
Mass. |
3.5m |
5 |
|
E. NC |
1.2m |
3 |
|
Va |
3m |
11 |
|
AZ |
200K |
99 |
|
ND |
575K |
103 |
|
E.MO |
1.6m |
103 |
|
S.TX |
600K |
82 |
|
W.TX |
1m |
89 |
|
W.WA |
700K |
54 |
|
N.CA |
1.4m |
78 |
9. Post Office
- Power to exclude from mails
- Revocation of 2nd class mailing permit
- 7 Irish American newspapers
- Freeman’s Journal
- Irish World
- 22 Socialist newspapers
Tuesday, April 27, 1999
Video: The Image Makers
1. How do PR practitioners shape the news?
2. What are pseudo events?
3. Who was Ivy Lee?
4. Who was Edward Bernays?
5. Give a specific example of their work.
6. PR, "Bloody" Ludlow
Wednesday, April 28, 1999.
Movies: The Golden Age
1928-1948
1. 1928-29. Sound
- Capital costs rise
- Reorganization of industry
- Emergence of Big 8
- Vertical Integration (production, distribution, exhibition)
- Block booking
- Blind selling
2. Social impact of movies
- Common body of knowledge
- Common Collective Consciousness
3. Comedy
- From slapstick/visual to verbal.
- New comics: Marx Brothers, W.C.Fields, Jimmy Durante, Bob Hope, Laurel and Hardy
4. Action Films
- Gangster Films: Little Caesar, Public Enemy, Scarface
- King Kong (1933). Special Effects.
5. Musicals
- Busby Berkeley production numbers
- Musical spectaculars
6. Suspense
- Hitchcock: somber lighting, deep shadows; surprise effects
- 39 Steps
7. Animation
- Sound ideal for voices of Mickey Mouse, Donald Duck
- Disney: about 20 cartoons a year.
- 1937-8. First feature film: Snow White and the 7 Dwarfs
8. Other big hits
- Shirley Temple
- Gone with the Wind