Some sample multiple-choice exam questions for Cmu. 200.

 Correct answers underlined

1. The current view on media effects can be best described as:

(a) hypodermic needle model

(b) limited effects

(c) all powerful media

(d) Hawthorne model

(e) none of the above

 

2. Dr. George Gerbner is best known for the idea of

(a) hypodermic needle model of media effects

(b) imitation model of media effects

(c) social learning model of media effects

(d) cultivation analysis

(e) none of the above

 

3. The National Television Violence Study in 1995 demonstrated

(a) relatively high violence, limited punishment for perpetrators of violence

(b) relatively high violence, heavy punishment for perpetrators

(c) very limited violence, limited punishment for perpetrators

(d) very limited violence, heavy punishment for perpetrators

(e) none of the above

 

4. In media effects, "receptivity" refers to

(a) quality of media signal

(b) quality of home media hardware

(c) a personís openness to media images, messages

(d) agreement with media image

(e) none of the above