Week 1: Extra questions

The correct answer is underlined.


"Congress shall make no law...abridging freedom of speech or press" is a statement taken from:

  1. the US Declaration of Independence.
  2. the 1st Amendment to the US Constitution
  3. the 14th Amendment to the US Constitution
  4. the 5th Amendment to the US Constitution
  5. none of the above

In studies of media effects, concerns about "imitation" focus on:

  1. shows imitating one another's characters/content
  2. children learning through imitating their parents' behavior
  3. children imitating other children they like and respect
  4. children imitating media images/characters
  5. all of the above

Which of the following are aspects of the Hypodermic Needle model of media effects?

  1. it assumes a passive audience
  2. it assumes that media effects are simple, direct and powerful
  3. it was popular with communications researchers in the period 1900-1930
  4. it assumes that media effects are uniform
  5. all of the above

Week 1 readings: extra questions for substitution or for posting on the Web

According to Stossel's article, "The Man Who Counts the Killings," which of the following is not true of US television content:

  1. there are many more female victims of violence than male victims.
  2. there are many more female victims than female aggressors.
  3. minority women are rarely shown as victims of violence.
  4. women make up a third or less of all characters except for daytime serials
  5. villains are disproportionately male, lower-class, young, and Latino or foreign.

According to the Iyengar reading from Week 1, by covering some issues and ignoring others, the media:

  1. frame issues for public attention.
  2. sets the public agenda.
  3. show indifference to what people really want.
  4. none of the above.


A news article in a recent issue of the Seattle Weekly discusses the WTO convention in terms of its effect on Seattle's economy. An article in the Seattle Times shortly following the event focuses on the testimonies of protesters and city residents claiming that the police had used excessive force. According to Entman (mentioned in McCombs and Estrada), these articles would be examples of how local media ___________ the WTO event in different ways.

  1. profited from
  2. set the agenda for
  3. ignored
  4. framed



WEEK 2: Extra lecture questions for substitution or for the Web

If the AOL-Time Warner merger goes through, what will it mean for consumers?

  1. improvement in television programming
  2. increased chance of interactive TV
  3. not much at all
  4. substantial increase of radio stations on the Internet
  5. None of the above.

According to lecture, cross-promotion of media products by partners in media mergers is known as:

  1. conglomeration
  2. inter-cutting
  3. synergy
  4. critical mass
  5. economies of scale

Which of the following have contributed to the concentration of ownership of large media companies?

  1. Federal tax laws
  2. Anti-trust litigation
  3. A tightening up of federal rules on ownership of media companies
  4. The rise of Internet companies
  5. None of the above

According to lecture, some would argue that large media companies are bad. Why?

  1. Profit margins suffer
  2. Stockholders are often without a voice
  3. Ownership patterns are not always common known.
  4. Antitrust laws leave them vulnerable to outside pressure
  5. None of the above


Television often defines a show as "being better" when it:

a) wins the most Oscars

b) is seen by more TV critics

c) has the best trained actors

d) attracts wealthy, mature audiences

e) brings in more revenues

In the video clip from the James Bond film, "Tomorrow Never Dies," Eliot Carver is an example of:

a) a wealthy media tycoon

b) a manipulator of news for his own interests

c) a global player in media

d) someone who answers to no one

e) all of the above

According to Ben Bagdikian, one of the best ways to describe the current media landscape is:

a) "the big are getting bigger"

b) "more voices breed confusion"

c) "efficiencies spawn objective news"

d) "mass media are expendable in democracies"

e) "fewer companies, better lives"


WEEK 2 READINGS extra questions

According to Bagdikian, media supported by advertising attempts to appeal to:

  1. ages 13-18, to help establish brand familiarity
  2. ages 18-49, because they're in the maximum purchasing years of family formation
  3. ages 50-64, because of their strong brand loyalty and disposable income
  4. age 65-older, because they are the wealthiest segment of the population

According to Gomery, technological innovation (such as cable TV and the VCR) have served to:

  1. increase demand for Hollywood movies
  2. cut heavily into Hollywood profits
  3. dramatically increase the number of people watching TV
  4. dramatically decrease the number of people watching TV
  5. None of the above

According to Greenfield, the major reason for the current amount of social upheaval in the US is:

  1. the introduction of television.
  2. changing patterns of work and residence after World War II.
  3. the phenomenal popularity of movies in the 1940s.
  4. the concentration of movie ownership in the hands of unscrupulous owners
  5. none of the above

According to Baker, Rupert Murdoch's interest in gaining access to the Chinese media market has resulted in:

  1. the cancellation of a book contract with Chris Pattern, the last British Governor of Hong Kong
  2. the removal of the BBC World Service from Murdoch's satellite broadcasts into China
  3. a decision not to cover China in a serious way in newspapers owned by Murdoch
  4. all of the above

Week 3: extra questions

As described in lecture, the chief influence and power of Hollywood comes from

  1. control over production
  2. control over distribution
  3. control over exhibition
  4. vertical integration
  5. none of the above

According to Julie D'Acci, the show Cagney and Lacey was a breakthrough show because

  1. it was the first working women show on TV
  2. it was the first TV dramatic program to star two women
  3. it was the first TV dramatic program in which a woman was the boss for men
  4. CBS quickly realized it would be a big hit and promoted it extensively
  5. None of the above