Practice questions for Midterm 2
1. Compared to Hollywood movies, independent movies are generally:
a) cheaper to produce
e) produced in foreign countries
2. According to Gloria Steinem (Sex, Lies and Advertising), advertisers have always been a problem for Ms. magazine because:
3. What is the purpose of putting a "cliffhanger" part way through a television show?
a) To keep an audience watching beyond the first 30 seconds
b) To keep an audience watching the commercial that follows
c) To ensure the audience will watch the show that follows
d) To ensure the audience will watch next week's show
e) To give the audience a break to use the bathroom or get a snack
4. Four separate months of the year are important in setting advertising rates for the networks. What do networks call those months?
5. Why did the networks cancel the shows Murder She Wrote and Dr. Quinn Medicine Woman?
a) They were popular, but just among older people.
b) They were popular, but just among poor people.
c) They were popular, but advertisers didn't like the depressing topics.
d) They were popular, but advertisers didn't like the emphasis on minorities.
e) They weren't popular.
6. According to a New York Times article (reading packet), why did the NAACP buy stock in the networks?
a. To have a voice at board meetings.
b. To move the networks into more racially diverse communities.
c. To have its own television program.
d. To eliminate stereotyping.
e. None of the above
7. According to Espinosa (The Rich Tapestry of Hispanic America . . . ), while the Hispanic population has grown in the U.S., Hispanic representation on television:
8. In 1998, CBS replaced Dr. Quinn Medicine Woman with Martial Law in the
Saturday night time slot. Even though Martial Law continues to draw fewer
viewers, the change was considered a success. Why?
9. If you opened a restaurant, you are subject to newspaper reviews of your establishment because:
10. In The Socialization of Reporters (chapter 2 in Do the Media Govern?), which of the following is suggested by Cannon as a reason why reporters are compelled to write?
11. According to lecture, interest groups are successful at influencing news content by:
12. In Sound Bite News: Television Coverage of Elections (chapter 9 from Do the Media Govern?), Hallin suggests that press coverage is central to shaping presidential campaigns. He also says that the media have changed from earlier days in terms of style and content. According to Hallin, the nature of the changes could best be described as:
13. According to Auletta (Three Blind Mice, chapter 11 in Do the Media Govern?), a major reason for the rise of tabloid news is:
14. Bennett (Cracking the News Code) suggests that journalism mimics the powers of the U.S. as established in the Constitution. If this is true, which of the following can we assume:
15. As used in lecture, "CPT" stands for:
16. How does Bennett (Cracking the News Code) reconcile his notion of a passive press with one that is the world's most free and independent?
17. According to Bales (Talking Back, Ernie Pyle Style), Ernie Pyle, as a pioneer of public journalism, advocated a style we might summarize as being:
18. According to Hallin (Sound Bite News: Television Coverage of Elections), which of the following have contributed to the changes in the coverage of political campaigns: