cognitive labor in the blood
The cognitariat, writes Bifo Berardi, is “the social corporeality of cognitive labor”. If the Indian IT worker symbolizes the cognitive laborer in its most diagrammatic form, then how is this labor embodied and made ‘socially corporeal’? I have collected a series of image-objects that frame cognitive labor as an inheritance, a capability that makes workers fit for coding, for spending long hours spent in the abstract manipulation of symbols. In a series of investigation around the imaginary of the body of Indian IT workers, I propose to think through how the capacity for cognitive labor is imagined as an inherited property of Indiannesss, described simultaneously as a racial, cultural and socio-economic property. Race and work have a long history; the making of the English working class depended on the racialization of the Irish as (E.P. Thompson), just as the nimble fingers of young Chinese, Vietnamese, and Malaysian women provide the justification for low-wage electronics manufacturing in Asia (Ong). But for these cognitive workers, perhaps another, more mercurial relationship between race and labor is at work: is the Indian IT worker truly more suited to cognitive work, or does he (these images always seem to be of a he) figure as the uncanny echoes of a universal futurity? Is he then, the ultimate flexible worker that we all are destined to become? Or perhaps the Indian IT worker as cognitive worker figures as savvy simulacra-artist, performing an inheritance that is not really there.
These image-objects form an archive taken from the pages of German newspapers, Indian-American online comic strips, and British websites. How do they, when assembled together, present an unsettling idea of cognitive work as both inherited and acquirable? As something that belongs to the Indian as an inheritance but at the same time, can seem oxymoronic given the weight of Oriental knowledge about India? Are we in the presence of a new stereotype, or is the very idea of a simple racialized identity for the Indian IT worker no long stable because of a much more general unsettling of inheritance and identity as it moves across a terrain marked by ‘whatever work’ rather than taxonomy, control rather than discipline?
The first image object is from the BBC website homepage on May 2, 2011. Heading up an article on cyberspace matchmaking among Indians is a picture of a raja using a laptop. He is perhaps using it to find a match for his daughter, peeking into the frame from behind a curtain. He is surrounded by his servants, set to cooling him and his machine with fans. It is the incongruousness of old culture and new technology that is on display here, a motif in some ways directed by the British colonial enterprise that continues to know India through its princely trappings and opulent ways of life.
The second image is an Indo-American cartoon strip by Sandeep Sood. It recognizes the new stereotype of the Indian techie, influenced by the Indian successes in Silicon Valley and the intense media scrutiny around migrant IT labor and outsourcing. When the father-in-law sees an Indian, he can only see a techie. Is this an improvement over other stereotypes? Is it acceptable to be misread as a techie when one might be mislabeled a terrorist?
The third image-object is from the Frankfurter Allgemeine Zeitung, March 15, 2000. The plumber says to the businessman, “you look forward to the Indian experts, I’ll look forward to the widow-burnings,” as if to question what the real inheritance of Indian IT workers is, cognitive labor or barbarism?
Read alongside one another, these images—and others I have collected—do not demonstrate a simple pattern linking inheritance, Indianness, and cognitive labor. What can we make of an inheritance that is both flexible and racialized?




