DATA = Candy Bar - Apples |
All variables are coded such that positive values indicate a preference for Candy Bars over Apples. Summary reports below have standardized variables with mean of 0 and std of 1.
PERSONAL ATTITUDE MEASURES
CAatt = mean(CAugly, CAhorrible, CAbad, CAdisgust, CAunpleasant);
augly = Apples are... (7=Beautiful; 1=Ugly)
cbugly = Candy bars are... (7=Beautiful; 1=Ugly)
ahorrible = Apples are... (7=Wonderful; 1=Horrible)
cbhorrible = Candy bars are... (7=Wonderful; 1=Horrible)
abad = Apples are... (7=Good; 1=Bad)
cbbad = Candy bars are... (7=Good; 1=Bad)
aup = Apples are... (7=Pleasant; 1=Unpleasant)
cbup = Candy bars are... (7=Pleasant; 1=Unpleasant)
adisgust = Apples are... (7=Tasty; 1=Disgusting)
cbdisgust = Candy bars are... (7=Tasty; 1=Disgusting)
CAtemp = tempCB - tempA;
athermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards appless?
cbthermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards candy bars?
CAlike = cblike - alike;
alike = How much do you like eating appless? (7=very much; 1=not at all)
cblike = How much do you like eating candy bars? (7=very much; 1=not at all)
PERSONAL CRITERION MEASURES
CAeatoften = eatoftenCB - eatoftenA;
eatoftenA = mean(abehave); eatoftenCB = mean(cbbehave);
abehave = Do you eat appless often? (7=all of the time; 1=never)
cbbehave = Do you eat candy bars often? (7=all of the time; 1=never)
choice = mean(choose);
choose = If given a choice between an apples and a candy bar, which would you choose? (1=apples; 2=candy bar)
CULTURAL ATTITUDE MEASURES
Clike = ClikeCB - ClikeA;
ClikeCB = mean(avlikecb); ClikeA = mean(avlikeap);
avlikeap = How much does the average person like or dislike appless? (7=strongly likes; 1=strongly dislikes)
avlikecb = How much does the average person like or dislike candy bars? (7=strongly likes; 1=strongly dislikes)
Cwarm = CwarmCB - CwarmA;
CwarmCB = mean(socwarmcb); CwarmA = mean(socwarmap);
socwarmap = How warm or cold is society toward appless? (7=very warm; 1=very cold)
socwarmcb = How warm or cold is society toward candy bars? (7=very warm; 1=very cold)
Cavg = 8-mean(avpref);
avpref = Does the average person prefer appless or candy bars? (7=apples; 1=candy bars)
Cmost = 8-mean(mostpref);
mostpref = Do most people prefer appless or candy bars? (7=appless; 1=candy bars)
Chist = CBhist - Ahist;
CBhist = mean(histfavcb); Ahist = mean(histfavap);
histfavap = Historically, how favorable or unfavorable has American society been toward appless? (7=very favorable; 1=very unfavorable)
histfavcb = Historically, how favorable or unfavorable has American society been toward candy bars? (7=very favorable; 1=very unfavorable)
Cportray = CBportray - Aportray;
CBportray = mean(portraycb); Aportray = mean(portrayap);
portrayap = How favorably or unfavorably does American society portray appless? (7=very favorably; 1=very unfavorably)
portraycb = How favorably or unfavorably does American society portray candy bars? (7=very favorably; 1=very unfavorably)
CULTURAL CRITERION MEASURES
Cchoice = 8-mean(mostchoose);
mostchoose = If given a choice between an apples and a candy bar, which would most people choose to eat? (7=definitely an apples; 1=definitely a candy bar)
Cbuy = 8-mean(purchased);
purchased = Which is purchased more frequently in stores - appless or candy bars? (7=definitely appless; 1=definitely candy bars)
Igb = IAT D score, positive values indicate a preference for apples over candy bars.
6 Variables: | Igb CAatt CAtemp CAlike CAeatoften choice |
---|
Simple Statistics | ||||||
---|---|---|---|---|---|---|
Variable | N | Mean | Std Dev | Sum | Minimum | Maximum |
Igb | 1119 | -0.30663 | 0.43809 | -343.12033 | -1.40259 | 1.12350 |
CAatt | 1048 | 0 | 1.00000 | 0 | -3.96864 | 3.87146 |
CAtemp | 1041 | 0 | 1.00000 | 0 | -2.81518 | 3.37955 |
CAlike | 1044 | 0 | 1.00000 | 0 | -2.87026 | 2.72729 |
CAeatoften | 1028 | 0 | 1.00000 | 0 | -2.31896 | 2.90792 |
choice | 1025 | 0 | 1.00000 | 0 | -0.99465 | 1.00440 |
Pearson Correlation Coefficients Prob > |r| under H0: Rho=0 Number of Observations |
||||||
---|---|---|---|---|---|---|
Igb | CAatt | CAtemp | CAlike | CAeatoften | choice | |
Igb | 1.00000 1119 |
0.37047 <.0001 1048 |
0.37958 <.0001 1041 |
0.32712 <.0001 1044 |
0.30295 <.0001 1028 |
0.30489 <.0001 1025 |
CAatt | 0.37047 <.0001 1048 |
1.00000 1048 |
0.77328 <.0001 1040 |
0.70452 <.0001 1043 |
0.52703 <.0001 1027 |
0.49195 <.0001 1024 |
CAtemp | 0.37958 <.0001 1041 |
0.77328 <.0001 1040 |
1.00000 1041 |
0.76427 <.0001 1037 |
0.61980 <.0001 1025 |
0.56773 <.0001 1022 |
CAlike | 0.32712 <.0001 1044 |
0.70452 <.0001 1043 |
0.76427 <.0001 1037 |
1.00000 1044 |
0.67538 <.0001 1024 |
0.61484 <.0001 1020 |
CAeatoften | 0.30295 <.0001 1028 |
0.52703 <.0001 1027 |
0.61980 <.0001 1025 |
0.67538 <.0001 1024 |
1.00000 1028 |
0.58242 <.0001 1012 |
choice | 0.30489 <.0001 1025 |
0.49195 <.0001 1024 |
0.56773 <.0001 1022 |
0.61484 <.0001 1020 |
0.58242 <.0001 1012 |
1.00000 1025 |
DATA = Candy Bar - Apples |
9 Variables: | Igb Clike Cwarm Chist Cportray Cavg Cmost Cchoice Cbuy |
---|
Simple Statistics | ||||||
---|---|---|---|---|---|---|
Variable | N | Mean | Std Dev | Sum | Minimum | Maximum |
Igb | 1119 | -0.30663 | 0.43809 | -343.12033 | -1.40259 | 1.12350 |
Clike | 1042 | 0 | 1.00000 | 0 | -4.79456 | 4.31103 |
Cwarm | 1038 | 0 | 1.00000 | 0 | -2.93733 | 3.40144 |
Chist | 1033 | 0 | 1.00000 | 0 | -2.87842 | 3.61799 |
Cportray | 1028 | 0 | 1.00000 | 0 | -2.13246 | 3.22999 |
Cavg | 1041 | 0 | 1.00000 | 0 | -2.89017 | 1.05562 |
Cmost | 1040 | 0 | 1.00000 | 0 | -2.85568 | 1.12276 |
Cchoice | 1041 | 0 | 1.00000 | 0 | -3.30797 | 1.53421 |
Cbuy | 1034 | 0 | 1.00000 | 0 | -2.18968 | 1.13911 |
Pearson Correlation Coefficients Prob > |r| under H0: Rho=0 Number of Observations |
|||||||||
---|---|---|---|---|---|---|---|---|---|
Igb | Clike | Cwarm | Chist | Cportray | Cavg | Cmost | Cchoice | Cbuy | |
Igb | 1.00000 1119 |
-0.01932 0.5334 1042 |
0.00451 0.8846 1038 |
0.00437 0.8885 1033 |
-0.01387 0.6568 1028 |
0.02147 0.4889 1041 |
0.02754 0.3749 1040 |
-0.01303 0.6745 1041 |
0.00860 0.7823 1034 |
Clike | -0.01932 0.5334 1042 |
1.00000 1042 |
0.29593 <.0001 1038 |
0.17212 <.0001 1033 |
0.13034 <.0001 1028 |
0.28673 <.0001 1041 |
0.27278 <.0001 1040 |
0.27381 <.0001 1041 |
0.19927 <.0001 1034 |
Cwarm | 0.00451 0.8846 1038 |
0.29593 <.0001 1038 |
1.00000 1038 |
0.39127 <.0001 1029 |
0.40376 <.0001 1024 |
0.13612 <.0001 1037 |
0.16771 <.0001 1036 |
0.21772 <.0001 1037 |
0.15390 <.0001 1030 |
Chist | 0.00437 0.8885 1033 |
0.17212 <.0001 1033 |
0.39127 <.0001 1029 |
1.00000 1033 |
0.52549 <.0001 1021 |
0.09196 0.0031 1032 |
0.09848 0.0015 1031 |
0.14347 <.0001 1032 |
0.10042 0.0013 1025 |
Cportray | -0.01387 0.6568 1028 |
0.13034 <.0001 1028 |
0.40376 <.0001 1024 |
0.52549 <.0001 1021 |
1.00000 1028 |
0.05019 0.1080 1027 |
0.06163 0.0484 1026 |
0.11930 0.0001 1028 |
0.07204 0.0213 1021 |
Cavg | 0.02147 0.4889 1041 |
0.28673 <.0001 1041 |
0.13612 <.0001 1037 |
0.09196 0.0031 1032 |
0.05019 0.1080 1027 |
1.00000 1041 |
0.68490 <.0001 1039 |
0.44870 <.0001 1040 |
0.20304 <.0001 1033 |
Cmost | 0.02754 0.3749 1040 |
0.27278 <.0001 1040 |
0.16771 <.0001 1036 |
0.09848 0.0015 1031 |
0.06163 0.0484 1026 |
0.68490 <.0001 1039 |
1.00000 1040 |
0.44307 <.0001 1039 |
0.22142 <.0001 1032 |
Cchoice | -0.01303 0.6745 1041 |
0.27381 <.0001 1041 |
0.21772 <.0001 1037 |
0.14347 <.0001 1032 |
0.11930 0.0001 1028 |
0.44870 <.0001 1040 |
0.44307 <.0001 1039 |
1.00000 1041 |
0.31513 <.0001 1034 |
Cbuy | 0.00860 0.7823 1034 |
0.19927 <.0001 1034 |
0.15390 <.0001 1030 |
0.10042 0.0013 1025 |
0.07204 0.0213 1021 |
0.20304 <.0001 1033 |
0.22142 <.0001 1032 |
0.31513 <.0001 1034 |
1.00000 1034 |
DATA = Candy Bar - Apples |
5 With Variables: | CAatt CAtemp CAlike CAeatoften choice |
---|---|
8 Variables: | Clike Cwarm Chist Cportray Cavg Cmost Cchoice Cbuy |
Simple Statistics | ||||||
---|---|---|---|---|---|---|
Variable | N | Mean | Std Dev | Sum | Minimum | Maximum |
CAatt | 1048 | 0 | 1.00000 | 0 | -3.96864 | 3.87146 |
CAtemp | 1041 | 0 | 1.00000 | 0 | -2.81518 | 3.37955 |
CAlike | 1044 | 0 | 1.00000 | 0 | -2.87026 | 2.72729 |
CAeatoften | 1028 | 0 | 1.00000 | 0 | -2.31896 | 2.90792 |
choice | 1025 | 0 | 1.00000 | 0 | -0.99465 | 1.00440 |
Clike | 1042 | 0 | 1.00000 | 0 | -4.79456 | 4.31103 |
Cwarm | 1038 | 0 | 1.00000 | 0 | -2.93733 | 3.40144 |
Chist | 1033 | 0 | 1.00000 | 0 | -2.87842 | 3.61799 |
Cportray | 1028 | 0 | 1.00000 | 0 | -2.13246 | 3.22999 |
Cavg | 1041 | 0 | 1.00000 | 0 | -2.89017 | 1.05562 |
Cmost | 1040 | 0 | 1.00000 | 0 | -2.85568 | 1.12276 |
Cchoice | 1041 | 0 | 1.00000 | 0 | -3.30797 | 1.53421 |
Cbuy | 1034 | 0 | 1.00000 | 0 | -2.18968 | 1.13911 |
Pearson Correlation Coefficients Prob > |r| under H0: Rho=0 Number of Observations |
||||||||
---|---|---|---|---|---|---|---|---|
Clike | Cwarm | Chist | Cportray | Cavg | Cmost | Cchoice | Cbuy | |
CAatt | 0.09646 0.0018 1041 |
0.05643 0.0693 1037 |
-0.04527 0.1461 1032 |
-0.02243 0.4727 1027 |
0.11910 0.0001 1040 |
0.12115 <.0001 1039 |
0.04173 0.1787 1040 |
0.06071 0.0511 1033 |
CAtemp | 0.08204 0.0082 1039 |
0.06484 0.0370 1035 |
-0.06306 0.0430 1030 |
-0.02549 0.4149 1025 |
0.06476 0.0370 1038 |
0.09934 0.0014 1037 |
0.03025 0.3302 1038 |
0.06240 0.0452 1031 |
CAlike | 0.12786 <.0001 1037 |
0.02626 0.3992 1033 |
-0.05532 0.0762 1028 |
-0.04172 0.1825 1023 |
0.10920 0.0004 1036 |
0.10658 0.0006 1035 |
0.03761 0.2265 1036 |
0.01953 0.5314 1029 |
CAeatoften | 0.02463 0.4303 1028 |
-0.00346 0.9119 1024 |
-0.08436 0.0070 1019 |
-0.03298 0.2934 1017 |
0.02710 0.3853 1028 |
0.05401 0.0838 1026 |
-0.00895 0.7744 1028 |
0.13451 <.0001 1021 |
choice | 0.09443 0.0025 1025 |
0.02307 0.4615 1021 |
-0.06729 0.0319 1017 |
-0.07090 0.0241 1012 |
0.11783 0.0002 1024 |
0.14085 <.0001 1023 |
0.09395 0.0026 1025 |
0.04411 0.1596 1018 |