DATA = Bush - Kerry

All variables are coded such that positive values indicate a preference for Bush over Kerry. Summary reports below have some standardized variables with mean of 0 and std of 1.

PERSONAL ATTITUDE MEASURES

BKlike = Bushlike - Kerrylike;
Bushlike = mean(likebush); Kerrylike = mean(likekerry);
likebush = How much do you like George Bush? (7=very much; 1=not at all)
likekerry = How much do you like John Kerry? (7=very much; 1=not at all)

BKchar = mean(BKintelligent, BKqualified, BKlikeable, BKcharacter);
BKintelligent = mean(intelligent); BKqualified = mean(qualified);
BKlikeable = mean(likeable); BKcharacter = mean(character);
intelligent = Who do you think is more intelligent? (7=George Bush; 1=John Kerry)
qualified = Who is more qualified to be president? (7=George Bush; 1=John Kerry)
likeable = Who do you think is more likeable? (7=George Bush; 1=John Kerry)
character = Whose character makes him better suited for the presidency? (7=George Bush; 1=John Kerry)

BKtemp = Bushtemp - Kerrytemp;
BushTemp = mean(bthermom); KerryTemp = mean(kthermom);
bthermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards George Bush?
kthermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards John Kerry?

PERSONAL CRITERION MEASURES

BKvotetoday = mean(votetoday);
votetoday = If an election involving George Bush and John Kerry as candidates for president were held today, for whom would you vote? (7=George Bush; 1=John Kerry)

Voted2000
if vote2000 = 1 then voted2000 = 1;
else if vote2000 = 2 then voted2000 = -1;
else if vote2000 = 3 then voted2000 = 0;
else if vote2000 = 4 then voted2000 = 0;
else voted2000 = .;
vote2000 = mean(votedfor);
votedfor = For whom did you vote in the 2000 election? (1=George Bush; 2=Al Gore; 3=Ralph Nader; 4=Another candidate; 0=I did not vote)

politics = mean(polaffil);
polaffil = What is your political affiliation? (7=Definitely Republican; 1=Definitely Democrat)

CULTURAL ATTITUDE MEASURES

Clike = ClikeBush - ClikeKerry;
ClikeBush = mean(avlikebush); ClikeKerry = mean(avlikekerry);
avlikebush = How much does the average person like or dislike George Bush? (7=strongly likes; 1=strongly dislikes)
avlikekerry = How much does the average person like or dislike John Kerry? (7=strongly likes; 1=strongly dislikes)

Cwarm = CwarmBush - CwarmKerry;
CwarmBush = mean(socwarmbush); CwarmKerry = mean(socwarmkerry);
socwarmbush = How warm or cold is society toward George Bush? (7=very warm; 1=very cold)
socwarmkerry = How warm or cold is society toward John Kerry? (7=very warm; 1=very cold)

Cavg = mean(avpref);
avpref = Does the average person prefer George Bush or John Kerry? (7=George Bush; 1=John Kerry)

Cmost = mean(mostpref);
mostpref = Do most people prefer George Bush or John Kerry? (7=George Bush; 1=John Kerry)

Chist = CBhist - CKhist;
CBhist = mean(histfavbush); CKhist = mean(histfavkerry);
histfavbush = Historically, how favorable or unfavorable has American society been toward George Bush? (7=very favorable; 1=very unfavorable)
histfavkerry = Historically, how favorable or unfavorable has American society been toward John Kerry? (7=very favorable; 1=very unfavorable)

Cportray = CBportray - CKportray;
CBportray = mean(portraybush); CKportray = mean(portraykerry);
portraybush = How favorably or unfavorably does American society portray George Bush? (7=very favorably; 1=very unfavorably)
portraykerry = How favorably or unfavorably does American society portray John Kerry? (7=very favorably; 1=very unfavorably)

CULTURAL CRITERION MEASURES

Celectnow = mean(electtoday);
electtoday = If the vote were held today, who would be elected, John Kerry or George Bush? (7=George Bush; 1=John Kerry)

Celectnov = mean(electnov);
electnov = Who will win the election in November, John Kerry or George Bush? (7=George Bush; 1=John Kerry)

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DATA = Bush - Kerry

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DATA = Bush - Kerry